They put them on their face and go to the beach. “They sell like hot cakes”

Not long ago, instead of sunscreen, we took tanning accelerators to the beach. Fortunately, those days are gone and more and more people are aware that excessive exposure to the sun is dangerous to our health. We use filters and protect our skin, but Asian women have gone a step further. They don’t go out in the sun without a facekini.

Prolonged exposure to the sun ages the skin, contributes to the development of discolorations and can lead to the development of cancer. When we go to the beach, we should always remember to prepare ourselves properly. First of all, about creams with a UV filter, which absorbs the sun’s rays and provides a protective barrier for our skin. We can also take an example from residents of Asian countries, who are increasingly reaching for facekinis.

What is facekini?

Facekini is a type of balaclava designed for high temperatures. It is made of a lightweight, breathable material. The concept for the beach mask was created by Zhang Shifan, an accountant from the coastal city of Qingdao in northeastern China.

Although beachgoers with their faces covered look like characters from superhero movies, facekinis provide effective protection against the sun’s rays and are becoming increasingly popular on the Asian market with each successive season. “Facekinis are selling like hot cakes. One store sold 300,000 pieces,” notes the Chinese portal hinews.cn.

Pale skin is associated with beauty.

Asian women take great care to maintain a fair skin tone. Asian drugstores sell skin-whitening creams, and on sunny days, both women and men hide under umbrellas or use facekinis that match their styles. “In a culture where pale skin is often valued and associated with beauty and social status, facekinis have also become a popular sun protection tool, preventing the wearer’s face from tanning,” we read on the X platform.

Source: Gazeta

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