A month ago, Madonna finished concerts as part of the “Celebration Tour”, which was organized to celebrate the artist’s 40 years on stage. She played a total of 78 concerts in the United States and various European countries, but this year the singer did not come to Poland. The last time she performed in our country was in 2012, when she gave a concert at the PGE National Stadium.
Madonna appeared in a Polish advertisement. She only answered the call when they handed her a luxurious bouquet of flowers
Since then, the artist has not been talked about as loudly as before, but 20 years ago, an advertisement for Radio ZET with her participation was shown in the Polish media, and in 2004 it received wide attention. We see Madonna looking for a ride. Finally, he approaches a taxi driver, played by Zbigniew Zamachowski.
The renowned actor recognizes her by shouting his famous phrase: “Madonna?!” She soon gets into a car with her companions and they drive through Warsaw in a champagne mood, with the singer’s hit “Music” playing in the background. It turns out, however, that in reality Zamachowski did not have the opportunity to work with the pop queen on set.
The then president of the radio station, Robert Kozyra, talked about the process of applying for cooperation with a global star several years ago in an interview for “”. Everything took a very long time and initially the artist’s management did not respond to e-mails from the management of Radio ZET.
Madonna agreed to talk to Kozyra only after he sent her a video and a luxurious bouquet of flowers. On Saturday, she invited the journalist to Boston for the following Tuesday. The then head of Radio ZET personally attended the meeting and showed the star several advertising projects with her participation.
The Madonna was not actually driven around Warsaw by Zamachowski. However, the actor still jokes about it
In turn, a few years ago, Zbigniew Zamachowski mentioned the background of the creation of the advertisement, admitting that he often misleads people as a joke and pretends that the meeting with the artist actually took place, although in fact the whole thing was simply very skillfully edited.
The magic of the film is so great that our meeting, which de facto did not take place, has such repercussions that people still ask me what it was like to transport Madonna. Great, fantastic, I only had two crashes because instead of looking forward, I was looking at her – he said in an interview for TVL Barcin.
Although the campaign quickly gained popularity in Poland, despite its high cost (approx. USD 10 million), many recipients were not satisfied with the final effect. Many were also disappointed that the Polish actor did not actually meet the pop queen. In September 2004, they reported that Poles were disappointed with the design, which “looked shoddy”.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
