In the new version, Marta Wiśniewska, better known as Mandaryna, returns to the media scene, but this time in a slightly different role. A star of the Polish music and dance scene from the 2000s, known for his energetic hits and characteristic choreography, became the face of… the latest advertisement of the Żabka chain of stores. The advertisement promotes a non-alcoholic beer from the Żywiec brand, with a suggestive title “Żywiec Mandarinaż 0.0%”.
Evrydej, evrynajt in Żabka
In the ad, broadcast mainly on social media platforms such as Facebook, Instagram and YouTube, Mandarin not only appears as a product ambassador, but also evokes nostalgia with her music and dance. When the heroes of the spot recognize Mandarin, standing in front of Żabka, the spontaneous exchange of words ends with her characteristic dance performance. “Mandarin in Żabka? Of course in Żabka. Evrydej. Evrynajt” – he replies with a smile, accompanied by the sounds of his old hit.
Mandarin – an icon of Polish culture of the 2000s
Marta Wiśniewska’s career is full of ups and downs, typical of show business. She began her adventure with music in the 1990s as a dancer and vocalist supporting other artists, and later, at the beginning of the new millennium, she becameone of the brightest stars on the Polish dance music scene. Her singles, such as “Here I Go Again” or “Ev’ry Night”, have permanently entered the canon of Polish hits of this genre. Although Mandarin’s career was not free from controversy, including personal turmoil and criticism regarding her vocal skills, the artist has never ceased to be present in the Polish entertainment industry. The artist has the ability to find herself in new contexts and changing trends.
Choosing Mandaryna as the face of the campaign is a clever marketing move by the Żabka chain. The combination of nostalgia and modernity in one advertising spot allows you to attract both older fans of the artist and younger consumers who appreciate creative and surprising promotional campaigns. The campaign was created by the Feeders agency in cooperation with Dynamo Film, Dynamo Post and the Starcom media house.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
