Atresmedia TV is once again crowned the absolute audience leader in March. For another month, it is once again the favorite television for viewers, leading again with the triple crown: Atresmedia TV (26.9%) repeats as the leading group, Despite having one less channel than its competitor and for the 11th consecutive month, Antena 3 (12.9%) has been the leading network for 29 months and laSexta (6.4%) once again prevails over its rival. With this incontestable leadership, it once again supports its television model for another month, managing to mark great advantages over its competitors.
laSexta (6.4%) adds another month as the third most watched private channel and once again ahead of its competitor, now for 33 months uninterruptedly. He is also once again ahead of his opponent in Target Comercial (7.5% vs 6.6%). In March, it became leader of Mañana LV (13.8%) thanks to the great performance of ‘Aruser@s’ and ‘Al Rojo Vivo’.
Thus, ‘Aruser@s’ (17.4%) continues unbeatable, chaining 21 uninterrupted months of leadership, while ‘Al Rojo Vivo’ grows again and signs its best result in four monthsbeing the program with the greatest contribution to the network along with ‘Más Vale Tarde’.
‘Lo de Évole’ is, once again, the network’s most watched program of the month and of the season, leading over its direct competitor and achieving the most viewed broadcasts of the year for laSexta with the installments of ‘Zapatero Presidente’ and ‘The four days that changed us: 20 years since 11M’. ‘El Intermedio’, for its part, is the most watched program on the network every day, together with laSexta Noticias, which once again places all its editions ahead of those of its direct competitor.
Antena 3 (12.9%) extended its hegemony as the leading network in March, going 29 consecutive months as the most watched network and thus extending its longest historical streak of leadership. It consolidates its data since the beginning of the year and revalidates the first position, achieving an enormous distance over the next chain (+2.3 points). Its strong leadership is also reflected in the number of times it ranks as the leading TV, being the most viewed channel on 81% (21 of 26) of the days of the month. Likewise, it also demonstrates its dominance in the March broadcast ranking, where Antena 3 accounts for 115 of the 120 most viewed broadcasts of the month.
Likewise, it is once again the chain through which the most people pass every day, with more than 11.6 million unique viewers daily and also the most watched on a delayed basis (14.3%), reaching its best figure in this consumption since July 2022.
It is also once again the leading Prime Time network for the 32nd uninterrupted month. Achieves a 13.4% share in prime time, increasing the advantage over its immediate competitor to +3.2 points. In prime time it is also the leading chain in Target Comercial. Likewise, it repeats as the most watched channel in the high consumption segments, since, in addition to Prime Time, it is once again the most watched channel in the Sobremesa (17.0%). In this Monday to Friday slot, it achieved a 17.7% share, its best figure in more than 16 years (September 2008). It also stands out in the Afternoon (11.7%), where it extends its leadership from Monday to Friday (12.7%). In addition, it once again leads LV’s Mañana (13.5%) over its direct competitor, thanks to the monitoring of ‘Espejo Público’ and the leadership of ‘Karlos Arguiñano’s Open Kitchen’ and ‘La roulette of luck’, in maximum.
Source: Lasexta

Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.