Since the beginning of January this year, IKEA, Adamed Pharma, mBank, Provident, Tarczyński, Pyszne.pl, Żabka Polska, Media Expert, Carrefour and Kaufland have already withdrawn their spots from TV Republika. , who decided to circumvent the agreement with the Polsat group by displaying a board with the definition of hate speech on Telewizja Republika. In response to this action, the Polsat Media advertising office sent the company a warning of financial penalties of up to 100% of the budget allocated for the campaign.
The Polish Organization of Advertisers proposes a Polsat Media meeting
According to the Wirtualne Media portal, the Management Board of the Polish Organization of Advertisers approached the Polsat group with a proposal for a meeting: “Marketers are anxiously observing the recent events related to the broadcast of advertisements on TV Republika. We are concerned about the image security and advertising environment at this station,” we read in the excerpt. letter published in the article.
The meeting was intended to discuss the dispute that arose between the advertiser and the Polsat group. Let us remind you that as a result of Jan Pietrzak’s statements about migrants, many companies wanted to withdraw their spots from TV Republika, most often purchased as part of a larger package offered by Polsat. In response, the service provider informed the entrepreneurs about the financial penalties they would face in connection with breaking part of the contract. “We would like to work with you to develop a solution that will allow our brands to withdraw from advertising on a station that promotes content that is inconsistent with generally accepted values and even violates applicable law,” wrote the Management Board of the Polish Advertisers Organization.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
