Atresmedia TV begins the year as it ended: absolute audience leader. In January, it is once again the favorite television for viewers, rising and achieving the triple crown again: Atresmedia TV (26.9%) repeats as the leading group, Despite having one less channel than its competitor, Antena 3 (13%) has been the leading network for 27 months and laSexta (6.3%) once again prevails over its rival. A triple leadership that once again supports its television model absolutely at the beginning of 2024.

laSexta (6.3%) rises (+0.3 points vs. December) and adds another month as the third most viewed private channel, ahead of its competitor, and there are now 31 uninterruptedly. He is also ahead of his opponent in Target Comercial (7.5% vs 6.4%).

In the Morning, Aruser@s’ (17.7% and 406,000) continues unbeatable and has chained 19 uninterrupted months of leadership and ‘Al Rojo Vivo’ (10.8% and 456,000) rises and is the program with the highest contribution to the network. This month, new installments of ‘Lo de Évole’ arrive and, together with ‘El Intermedio’ and laSexta Noticias, they once again rank as the most viewed content daily on the network.

Antena 3 (13%) starts the year reinforcing its hegemony as the leading network, so It has already accumulated 27 consecutive months as the most viewed chain, thus prolonging his longest historical streak of leadership. It rises (+0.3 points vs. December) and improves its audience in January, marking an enormous advantage over its competitors and specifically +3.2 points compared to its direct adversary.

For another month, Antena 3 stands out with news, programs and the largest number of most watched series on television. It is the channel that most people pass by every day, with around 12.3 million unique viewers daily, and it has the most viewed non-sports broadcasts of the month, with Antena 3 Noticias, ‘El Hormiguero’ and ‘Pasapalabra’. Its undeniable leadership is also reflected in the number of times it is ranked as the leading TV: It is the most watched channel on 80% of the days in January.

It is also once again the leading Prime Time network for the 30th uninterrupted month. Achieves a 14% share in prime time, increasing the advantage over its immediate competitor to +5.1 points. In prime time it is also the leading chain in Target Comercial. Likewise, it repeats as the most watched channel in the periods of greatest consumption, since, in addition to Prime Time, it is once again the most watched channel in the Sobremesa (16.8%) and the Afternoon (11.8%) , where it expands its leadership from Monday to Friday (12.5%). In addition, it also leads the LV Morning (13.2%, +0.4 points over its immediate competitor).

To the leadership of Antena 3 as the most watched channel, we must add again in January that of Atresmedia TV as the leading group, despite having one less channel than its competitor. Thus, Atresmedia TV leads for the 9th consecutive month, growing at the beginning of the year by 26.9% (+0.7 points compared to December), a result that places it +1.7 points behind its rival.

It is also the leading group in Prime Time (26.8%), +2.2 points behind its opponent, and through which more people pass every day, with nearly 18.6 million unique viewers each day, in addition to the most watched time-shifted.

Regarding the group’s thematic channels -Nova, Neox, Mega and Atreseries- they experienced a notable increase of +0.7 points compared to the same month of 2023, up to 7.6% of joint share, achieving their maximum for the season and his best January in 6 years.