Lidl has not stopped advertising on TV Republika.  He trolls the station with a spot from WO¦P

Lidl has not stopped advertising on TV Republika. He trolls the station with a spot from WO¦P

Some advertisers withdrew their advertising spots after TV Republika’s mishaps with racist statements. However, Lidl is one of the few left. He uses his screen time on TV Republika to support WO¦P.

A month has passed since she took over former TVP employees and their narratives. At that time, a private television, indirectly owned by people associated with PiS, . This is the result of controversial, racist statements on air and the narrowing of the message.

The advertisers who remain bound by contracts include: Lidl and Wedel. Each brand trolls TV Republika in its own way, advertising using values ​​denied by the station.

TV Republika. Lidl still with advertisements, but about WOŚP

Lidl will not withdraw its advertisements from TV Republika regardless of what views are presented on this channel. Although the media received a statement in which the German brand assured that it opposes “all forms of hatred, discrimination or exclusion”, the advertisements remained. However, since Friday, viewers of TV Republika may have experienced a kind of cognitive dissonance, because Lidl spoke on television in a positive context about the Great Orchestra of Christmas Charity. Colorful gadgets and hearts were shown, announcing the upcoming finale:

TV Republika has been reluctant to watch the Great Orchestra for years. At the beginning of January this year, the annual anti-WOŚP message was launched. The television website published, among others: article about children’s collections in Nazi Germany. .

Wedel also stays at TV Republika, but he educates

TV Republika, in addition to Lidl and pharmaceutical companies and Mango teleshopping stores, can also count on Wedel chocolates. The company decided not to give up the previously purchased TV advertising package, but strategically replaced it with something more educational than advertising. Instead of promoting sweets, a board is shown with information on what hate speech is. This is to be the case until the end of the contract, which may not be extended by Wedel.

Source: Gazeta

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