On February 11, fans of the NFL (National Football League) will experience the central spectacle of American football, which will take place at Allegiant Stadium in Las Vegas. Although Inter Miami’s Argentinian star Lionel Messi plays soccer, he will be the protagonist of America’s biggest soccer party.

Just weeks away from finding out which teams will compete for the championship title, details have already begun to emerge about who and what products will appear in the very expensive halftime commercials.

Messi at the Super Bowl

It was announced today that the world’s most decorated soccer player, Argentina’s Lionel Messi, will star in a Super Bowl LVIII commercial for Michelob Ultra.

A preview of what will be a 60-second commercial shows Messi ordering a low-calorie beer as he walks towards a bar and his reaction when it stops flowing from the tap.

Surprisingly, the ad could cost around $14 million, based on advertising rates for Super Bowl XLVII in 2023.

The Inter Miami star’s partnership with Michelob Ultra’s parent company, Anheuser-Busch, began in 2020.

The Super Bowl ad is part of the beer company’s significant investment in football.

Ultra is also expected to be linked to the 2026 FIFA World Cup in the United States, Canada and Mexico, when Messi and Argentina will try to defend their title.

Messi is currently embarking on a world tour with Inter Miami, where he will travel almost 40,000 kilometers in 23 days, showing off his magical football. Inter Miami will head to Asia for their 2024 pre-season matches, starting in Riyadh where they will face Al-Hilal and Al Nassr, before visiting Hong Kong and Tokyo.

When will the 2024 Super Bowl be?

Super Bowl LVIII will take place on Sunday, February 11, 2024.

This year 2024 will be the first Super Bowl to be played in the state of Nevada.

At the moment, of the four teams playing (Baltimore Ravens, Kansas City Chiefs, San Francisco 49ers and Detroit Lions), the favorites to win the AFC and NFC conference championships are Baltimore and San Francisco, respectively. (AND)