It would seem that the competition is constantly increasing, but despite this it still maintains its leading position and records increasing profits. The platform strives to provide content of the best possible quality, and its diverse offer, from children’s productions to cinema classics and its own films and series, attracts crowds of new users every month.
How many people use Netflix? There has never been such an increase in subscribers before
According to reports, Netflix has recently recorded a significant increase in the number of subscribers. In the fourth quarter of 2023, it was as much as 13.12 million, which significantly exceeded the forecasts of Wall Street analysts who predicted the number of new customers at 8-9 million. This is the highest result in the history of operation so far; the highest result, numbering 15.77 million, was only in the first quarter of 2020, just after the outbreak of the pandemic. It is worth mentioning that all these factors also influenced the platform’s revenues, which increased by as much as 12.5%, which translated into shares that are now approximately 9% more expensive.
However, attracting new customers is not everything, and the key to success is keeping their interest as long as possible, which he clearly realizes. Packages tailored to the various needs and financial capabilities of subscribers were intended to help with this. Currently, in Poland there are three offers to choose from, varying in terms of image quality and the number of devices on which screenings can be held simultaneously. The cheapest one costs PLN 29, the standard option is PLN 43, and the full package is PLN 60. Now it turns out that one of them may disappear from the offer permanently. Why?
How much does Netflix cost? The platform plans to change service packages and prices
Netflix has no doubt that the significant increase in subscribers has likely been influenced by the introduction in some countries of , which are shown while the content is broadcast. This option is much cheaper than the basic package and in places where it is already available, it is very popular, because it is chosen by approximately 40% of new users. Now there are plans for it to also appear in Poland. The platform plans to replace the standard service, as highlighted in . However, this may involve temporary price increases in order to raise the funds necessary to update these improvements.
As we invest and improve Netflix, we will occasionally ask our members to pay a slightly higher amount to cover these improvements, which in turn will help generate a positive flywheel of additional investment to continue to improve and expand our services.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
