Island Shrimp “It’s never gone, it’s still here”said his widow, Dolores Montoya, La Chispa, during the presentation this Tuesday in Seville of a advertisement that has brought to light a recording of the flamenco artist who died 32 years ago. “I don’t leave Cruzcampo, I don’t leave Cruzcampo,” Camarón sang during the break from recording his album. I am gipsy. An audio that has been saved for more than 30 years and which “has been dusted off” at the perfect time, said María Ruiz, spokesperson for the brand.

“It was a time when there weren’t as many advances as there are now, so the album It was recorded almost live“, commented José Fernández, Tomato, guitarist of the singer. Music has played an important role in the creation of this new beer advertisement and Derby Motoreta’s Burrito Kachimba has been the group in charge of give rhythm to the audiovisual piece. Their song “Gitana”, which was born from the Andalusian group’s own improvisation during the recording of their first album, has been chosen as its soundtrack. After the success, three years ago, of a advertisement in which Lola Floresthanks to deepfakecame to life to vindicate the Andalusian accent, this new spot destined to return great icons of Andalusian culture to the present.

“When they finished recording they had their beer…”, and they continued singing and playing, notes La Chispa, which remembers that recording in a mini documentary that accompanies the advertising campaign. It was the summer of ’89 and it was “immensely hot,” she adds, over what he considers to be “an unforgettable recording.”

The advertisement is a fable that begins with the Pharaoh on the television in a bar claiming the Andalusian accent. Upon hearing from Lola Flores “The accent is your treasure, never lose it”, the gypsy doll next to the television comes to life, paying tribute to a figure that was a classic in the decoration of many homes. An icon of Spanish culture that “had a life of its own due to its shape, its look and its clothing”, stated Ernesto Marín, from Muñecas Marín. An outfit that has played a fundamental role in the creative process of the advertisement. The Jaén designer Leandro Cano has been in charge of designing the flamenco dress with which the dancer Carmen Avilés runs and dances through the streets of Cádiz. The costume, which was inspired by the Marín Dolls, took 3,000 hours of work in the artist’s workshop to see the light.