After revolutionizing all the staff resurrecting Lola FloresCruzcampo has managed to revive the very flamenco doll from the television to present a unreleased song by Camarón de la Isla. Listen again to the voice of the genius of the Flemish from an unreleased recording is a luck that is not enjoyed every day. But this time he comes accompanied by beer with his hallmark, and the “gypsy”, which he revives in our times to defend his ‘accent’. You can see it in its entirety in the video that heads these lines.

Let’s go by parts. Yes, Camarón liked the Cruzcampo and he didn’t want anyone to take it away from him. Thus we can hear it in the latest advertising campaign of the beer brand with which he transcends the mere advertising advertisement. This is an unreleased recording recorded in 1989 during the recording of the album ‘Soy Gitano’in which the artist dedicates a bulería to Cruzcampo beer.

“It came from the heart, without obligation,” notes guitarist Tomatito in the short documentary in which that legendary recording is recorded. “I don’t get away from Cruzcampo, I don’t get away from Cruzcampo” is the version that Camarón improvised from an old bulería, as he recalls. Diego Carrascowitness of that moment.

With the collaboration of his family and friends, among whom is his widow, Dolores Montoya ‘The Spark’, the independent production company Agosto, with the help of the Ogilvy agency, manages to faithfully reconstruct the story behind this old recording that emerged during one of those moments of camaraderie after the marathon recording sessions. “Camarón loved to laugh and Cruzcampo was the beer that always accompanied us, the one we liked. Something that arose as a joke, he was able to turn it into art. That’s why he was a genius,” explains Tomatito.

The gypsy who revives

But, before Camarón, in the two-minute long spot, another flamenco great appears. ‘Con Mucho Acento’ is the name of a campaign that starts at the point where the multi-award-winning Cruzcampo campaign starring Lola Flores left off. ‘Gitana’ is a fable in which a classic doll, one of those placed next to the television, wake up when you hear the words “the accent is your treasure” from the mouth of the Pharaoh.

The gypsy is none other than the actress and dancer Carmen Aviléswho walks through the streets and avenues of Jerez de la Frontera and Cádiz with his third in hand and starts dancing to a choreography by Triana Ramos, responsible for the Rosalía’s Motomami tour. In this way, the brand intends to erect the souvenir of the andalusian cliché in another identity figure in the same way that they did with the successful Lola Flores campaign.

Andalusian references are visible through the talent of the many participants in this campaign. The Jaenense Leandro Cano is the person responsible for the design of the gypsy dress that Avilés walks around in, 30kg of fabric that had to be replicated for the most moving scenes, the brand says. In turn, Cano has been advised by Ernesto Marín, son of the founder of the legendary Marín Dollsoriginating in Chiclana de la Frontera (Cádiz).

Another connection between young talent and tradition comes with the culmination of this “fable”, that magical meeting of the protagonist with Camarón de la Isla. Those responsible for putting music to this spot and adapting Camarón’s song are none other than Derby Motoreta’s Burrito Kachimba, the Andalusian rock group with psychedelic overtones whose style they call themselves “kinkidelia”.

But the story does not end there, the references are in every frame and the cast of participating artists is infinite: the artist Crying George has created the tattoo that Gitana has on her arm, garments from the designer and artisan behind KM22, Sara Gomez, they hang from the ropes of the houses; the Sevillian musician and producer of Senegalese descent Black Jari appears among the crowd of young people at the end, as well as content creators Mala Cara and Penko, whose works decorate the bar where the spot starts. Even the singer Martyrdom He appears as someone passing by. It is still a beer advertisement, but if it is about works like this and with Camarón involved, they can interrupt the programming whatever they want.