Republika Television found itself in a difficult position. The station is struggling with the consequences of the scandal involving Jan Pietrzak, who spoke about migrants on air. As a result of this event, many advertisers withdrew their spots from TV Republika, and the frequency of advertising blocks decreased noticeably. Despite this . “It’s better to have higher prices than a lot of advertising,” said Tomasz Sakiewicz.
Fewer ads on Republika TV
The results of Nielsen Audience Measurement research published by the Wirtualne Media portal show that as the number of advertisements broadcast on Telewizja Republika decreases, the revenues from this respect also decrease. Throughout December, the station screened 15,491 spots, earning PLN 7.54 million. According to these data, the downward trend has been continuing since December 23 last year. Before this period, the station broadcast an average of 550-650 spots a day. Currently, there are almost half as many, because only on January 14, 2024, 315 advertising spots were displayed. In turn, advertising revenues in the period between January 1 and 14, 2024 amounted to PLN 3.06 million.
Let us remind you that companies such as IKEA, Adamed Pharma, mBank, Provident, Tarczyński, Pyszne.pl, Żabka Polska, Media Expert, Carrefour and Kaufland have already withdrawn their spots from TV Republika. XTB and STS will soon join this group.
Source: Gazeta
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