After the revolution, TV Republika is trying to create an alternative for public television viewers who sympathize with PiS. Journalists such as Michał Rachoń moved to the station. The programs also featured experts proven on Polish Television.
Will TV Republika lose another advertiser? Żabka issued a statement
Jan Pietrzak appeared in the New Year’s Eve program on Republika and made a scandalous comment about immigrants. “I have a cruel joke with these immigrants that they count on Poles being prepared because we have barracks. We have barracks for immigrants: in Auschwitz, Majdanek, Treblinka, Stutthof. We have a lot of barracks built here by the Germans,” he said. satirist.
As prosecutor Szymon Banna told PAP, on the order of the Prosecutor General and in connection with notifications received by the District Prosecutor’s Office in Warsaw, proceedings were initiated regarding Pietrzak’s statement. However, these are not the only consequences that Telewizja Republika suffers because of this.
Viewers quickly noticed which brands advertised on the station. mBank immediately responded to the situation. The company’s representatives distanced themselves from the statements of Pietrzak and TV Republika. “We will check it. We do not support the activities of this station,” mBank’s official account on the X portal commented on the situation.
Katarzyna Broniarek-Niemczycka, director of communication at IKEA Retail, reacted similarly and declared that from January 4, 2024, the store’s advertisements would stop appearing on TV Republika. This is still not the end of well-known brands that are cutting themselves off from the station.
Żabka sent a letter to TV Republika. The company “does not want to be identified with content that is fundamentally opposed to its values”
We also asked the representatives of Żabka Polska about their position. Advertisements of a well-known chain of stores also appeared in Tomasz Sakiewicz’s station. The company’s press office clearly declared: “In the daily activities of the Żabka Group, we clearly define our values, including openness, support for diversity and respect for every person. Therefore, we do not accept racist and xenophobic statements.”
Żabka Polska points out that TV Republika has been included in a larger package acquired from Biuro Reklamy Polsat Media, which is the official advertising broker of TV Republika. “The purchase of currently broadcast campaigns took place last year,” the company emphasizes. Representatives of the company understand that guest statements in live programs are difficult to control, but if they are inappropriate, “they should be met with immediate response from journalists and station management.”
“In the absence of such actions, we will not continue marketing cooperation, because the Żabka brand does not want to be identified with content that is fundamentally opposed to its values,” the company states.
The store chain apparently took the customers’ outrage to heart. “We do not rule out the need to review cooperation in the case of each medium that publishes content on its channels that is contrary to the values of the Żabka Group. We have sent an official letter to TV Republika in this matter,” the Żabka Polska Press Office assures in an e-mail.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
