After the COVID-19 pandemic is Ecuadorians are (increasingly) regaining their enthusiasm for visiting the cinema and enjoy a good movie accompanied by the combo of your choice.

“Certainly, we see that Cinema is recovering and the entertainment industry is evolving“, he stated for this newspaper Gonzalo López, General Manager of Multiplexesin whose rooms – he estimates – were screened about 200 films this 2023.

However, according to Marcel Morán, general manager of Supercinesstill The splendor of 2019 has not been restored, considered one of the best years for the film industry worldwide.

Ecuador remains on the path of global recovery, and the figures do not differ from the box office results in other countries. What is a success internationally is also a success in our country..

These were among the best-selling titles of this year Barbie And The Super Mario Bros. Movie, tapes that were kept in theaters for more than ten weeks (which implies a high demand from the public).

Other notable titles were Quick (from the saga Fast and furious), Guardians of the Galaxy Vol. 3, sound of freedom And Puss in Boots: the last wish.

So there was room for terror (Saw X, Talk to me), which according to López It remains one of the favorite genres of local audiencesfollowed by family films.

Ecuadorian cinema had excellent participation Neisi: the power of a dream, The Wanabis, Deformation And The treasure of the middle of the world.

What are cinemas doing to attract their audiences? Supercines focuses on enhance the experience they provide to those who visit their rooms and make it the best you can.

“They go looking for a space where they can share comfortably, enjoy good productsand it is our intention to continue to provide you with that great experience They can’t keep it up on the couch at home.”, explains the general manager.

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This includes watch movies in IMAX format, an important turn after the quarantine view them on smaller devices. “And really That’s not what movies are made for. So by introducing you to the IMAX format, we try to show them how to maximize their experience watching a movie on a screen that goes from ceiling to floor, wall to wall; It’s much more immersive.”

While Multicines plans to position itself in the places where it is already present by 2024: “Remain a differentiated value offering for our customers and continue with the expansion strategy into new markets. (…) We will open our cinema in San Marino in the first quarter of next year”.

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