Atresmedia has promoted together with Mediaset España and RTVE ‘LOVEStv’, a free television platform hybrid that launches a new version that represents a complete redesign of its platform. In addition, it also involves the incorporation of new functionalities and services that promise to consolidate it as one of the main centers for on-demand audiovisual consumption.

This project, which is based on the HbbTV technology, allows the user to live a much more complete and interactive experience since, in addition to enjoying live television, with LOVEStv you can watch a program from the beginning, the content broadcast by that channel during the last week, recommendations or find out the programming of the coming days through an improved guide or EPG. With its redesign, LOVEStv better adapts to the navigation standards of users who in recent years have substantially increased their consumption of Video On Demand from connected televisions.

The new LOVEStv maintains its essence as it continues to offer access simple and free to catch up offer of the main Spanish television channels, as well as features such as Start Over. In this way, the user can start any of the broadcasts of their favorite program at any time from the beginning. In addition, another of the new features is an updated player that will allow it to be integrated with a wider range of televisions and will incorporate audio selection and subtitles integrated into the player itself. An interface has also been created that the user will find more in line with their audiovisual consumption habits, with recommendations and greater customization options.

In his five years of life, was launched in 2018, LOVEStv has been consolidating within the service offering available under HbbTV technology. It is an international standard developed by the HbbTV Association, a standardization body made up of leading companies in the television industry, including broadcasters from across Europe, television manufacturers, network operators and technology companies.

LOVEStv is available on most connected TVs and To use it you only need to have one Compatible Smart TV (you can check the list on the website), that the television is connected to the internet, that it is also connected to the terrestrial antenna and, finally, tune in to one of the channels in which the service is available within the DTT.

LOVEStv constitutes the best way to enjoy content broadcast on television in a free, interactive, on-demand, and much more comfortable way, adapting to the schedules, tastes and needs of the viewers.