already at the beginning of 2023, he declared a decline in income and a willingness to take steps to prevent a further crisis. The platform has introduced a ban on sharing accounts with people outside your household. At first, the decision outraged subscribers, but it turned out to be profitable. In the second quarter of the year, the platform’s global subscriber count increased to 238.39 million, with revenue growing 2.7 percent year-on-year.
Netflix increases prices. The changes also apply to Europe
The number of new Netflix customers also increased in the third quarter. And that’s a significant number of six million users. However, apparently the profits from the arrival of new customers are too low for Netflix’s strategists. The platform began to increase the prices of its services.
Initially, Netflix declared that it would introduce changes only after the actors’ strike ended. Apparently, the company assumed that the protests would not last that long because it had already introduced higher subscription fees. For now, in selected countries, including European ones.
New Netflix prices. How much were the increases?
Netflix has already increased prices for users in Great Britain, France and the United States. Until now, Americans paid $9.99 for the lowest ad-free subscription, from now on it is $11.99. The premium package offer has increased from $19.99 to $22.99. In France and the UK, the basic ad-free package has increased to €10.99 and £7.99 per month. For the premium option, subscribers have to pay £2 and dollars more.
Netflix explains its decision by the platform’s offer, which is constantly expanding. Analysts from Insider Intelligence suggest that the company was trying to increase advertising revenues. An increase in the prices of subscriptions that do not include playing advertising content may encourage Netflix customers to change their subscription options to the cheapest one. Visible Alpha estimates that ad views are expected to generate revenue of $188.1 million for the platform in the third quarter.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
