Taylor Swift fever: This is how the world premiere of the concert film ‘The eras tour’ was experienced

Interchangeable friendship bracelets, glitter boots and embellished jackets identified fans of Taylor Swift which filled American cinemas upon the early release of the tour film Ages this Thursday, October 12.

The cinematographic compilation of Taylor Swift: The Eras Tour promises to be one of this year’s big box office hits, thanks to the excitement and anticipation generated by the 33-year-old pop star’s massive tour.

This is one of the most special film screenings of recent years. Customers danced, sang and took selfies while watching the movie.

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“With all the air in my lungs I’m going to scream in my seat, dance and hopefully exchange more friendship bracelets,” said Jamie Concha, 20, before taking part in a session in Los Angeles.

The film, filmed during three concerts in Los Angeles, contains no interviews, commentary or behind-the-scenes footage. Production simply wants to meet the needs of the population Swifties who couldn’t afford to buy a ticket for the tour, whose tickets sold out in no time, or for those who want to relive the moment.

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In fact, most people who went to the Century City theater in Los Angeles on Thursday said they went to the concert in person and even said they would return to the theater several times.

“I’ve been coming to four sessions and I’ve seen the concert three times already,” said Amber Eaves, 33. “It was the best concert experience I’ve ever had. I was crying the whole time, my makeup was falling off,” said Kasey Longstreet, 24. “It was such a special night that I wanted to see him again,” he added.

‘Swifties’ memories in cinemas

The film was supposed to premiere on Friday, but the singer announced on Wednesday that “due to unprecedented demand” they would anticipate first screenings at some point.

Box office estimates in the United States for its opening weekend are $150 million, a record for a film of this type and a figure on par with this year’s most successful film. Barbie. Released in theaters around the world, the film has grossed a record $37 million in its first day of pre-sales in the United States to date.

Movie theaters, slowly recovering from the pandemic and worried about the fallout the strikes could have in Hollywood, took advantage of the rapid fever to sell commemorative products.

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The AMC chain charges $19.89 (a number that refers to the album 1989) for its personalized canguil packaging. Employees said fans arrived first in the morning to buy the empty soda cups at full price. Some took five containers, the maximum allowed per entry.

For the first session at a Century City theater, two teenagers arrived with a bag full of friendship bracelets that they distributed to the singer’s fans. Empty space. It’s a symbol among fans who exchange bracelets with references to Swift’s songs.

Another movie theater, the Marcus Theaters, even promised that there would be “friendship bracelet making stations” during concert screenings. “It’s going to be one of those cultural phenomena that you look back on and say, ‘I was part of that,’” Amber Eaves said.