Without a doubt, Rihanna set a precedent with her performance at the Super Bowl, making multimillion-dollar marketing dollars for America’s biggest sporting event, and now it’s Usher’s turn to surpass her at halftime in 2024.

“He is an icon whose music left an indelible mark on the cultural level. “We couldn’t be happier to have him this year,” NFL head of music Seth Dubowsky said of the “Moving Mountains” singer’s involvement.

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The composer and music producer’s concert will take place at the Allegiant Stadium in Las Vegas on Sunday, February 11, and as expected, many of his fans are wondering what the financial benefit will be for the artist.

‘Yes!, Yes!’: Usher Announces to Host 2024 Super Bowl Halftime Show

How much will Usher’s income from the Super Bowl be?

As reported by Marca, there is no exact figure for how much Usher could earn in halftime, but his own sales revenue is expected to increase by at least 390 percent.

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It must be remembered that the NFL does not pay artists anything to perform at the Super Bowl and that the income they receive is indirect; Namely, the show serves as an advertising method for them to appear in the media and social networks, which allows them to double the sales of their albums and music on various streaming platforms.

This is how Rihanna used the Super Bowl to promote Fenty and didn’t have to pay millions for a few seconds

Along with Rihanna, the presenters of the 2023 show Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar also saw a 390% increase in the marketing of their products.