When shopping, we can hear from the seller in or another store asking about our zip code. Many people, without much thought, give this information instinctively. Information about the postal code does not seem to customers a threat to privacy. At first glance, the matter seems quite obvious and most of us think it’s about statistics. What does the truth look like?
You can read more similar articles on the home page
Asking for a zip code in a shop. Better stay alert
When making purchases, we no longer wonder why he asks us for the zip code at the end. For most of us, this answer is no problem at all. However, as the experts he refers to warn, the situation is not as clear as it might seem. There is a risk that our postal code will fall into the wrong hands and will be used in an unwanted way, e.g. to decipher our identity.
– The user captures the customer’s name from the credit card and asks them for the zip code during the transaction. GeoCapture compares the collected information with the appropriate database and on this basis determines the address of a given person – said Adam Tanner, journalist for “Forbes”. If you have any concerns, we can always decline to answer your postcode question.
Why do sellers ask for a zip code? They acquire and collect them for a certain purpose
The data obtained by the stores, including customer postal codes, are used for marketing purposes and are treated statistically. It is about streamlining marketing activities, including advertising and sales, and thus increasing sales. Thanks to information on the origin of customers, store owners know how big the impact of a given place is. This affects the method of delivery, the opening of other outlets of a given network, as well as the provision of advertising information in the form of catalogs.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
