María Elena Robalino continues to fulfill her dreams with Lemaler, an Ecuadorian clothing brand

With the experience that several decades of work give him for the most important fashion chains in the country, the Guayaquil María Elena Robalino decided to found his own brand during the pandemic and named it Lemaler (an acronym for his name).

With the professional support of their children, who today direct the departments of Marketing, Design and Production, they ventured to launch its first products online in 2020, with a great reception.

Soon, they decided move towards the creation of complete collections. The last, Happiness of living (photos), is found today also available in your first physical store, recently opened successfully in the Riocentro Entre Ríos shopping center, ground floor (local 24-25).

“The pandemic was very hard for the textile sector, because everything came to a standstill,” recalls Robalino. “We had to reinvent ourselves and we decided to do something on our own, and there it occurred to us to create the brand. It was difficult to get into a market that was totally new to us; It was a general learning experience, and that is why it took us a year and a half to jump to the next step, which was the opening of the store. But It is a project that is just beginning, because we plan to have more stores”, Sums up the businesswoman, who prefers the lino and the cotton on their garments, but not limited exclusively to those textiles.

The inspiration for Joy of living arrive at imagine the reunion of families and friends after the months of quarantine due to COVID-19.

“What we have experienced has made us all put our feet on the ground and we have learned to enjoy nature more, its beauty as a family”, He comments. “Each of the garments is inspired by nature, with Earth colors, and of course, you can not miss the botanical prints with flowers and leaves”. In addition, due to the December festivities, she added dresses with a more elegant touch.

“I am very grateful and happy. Grateful with God, because we really always go hand in hand with Him in everything we do; and alsoIf it weren’t for all the public and clients who have opened their doors to us incredibly, today we would not be telling this story”Expresses María Elena with a smile of satisfaction that reflects a woman who loves what she does and who, through her work and testimony, He also hopes to inspire others to build their own dreams..