As a tribute to the guayabera in his time, on July 21, they ask for a monument to this traditional garment

Immediately parade of twenty models, between men and womenwho told the story from the guayabera to its most recent evolution in colors and embroidery, Guayaberas Orellana celebrated the day dedicated to this garment, on July 21, established by the cantonal council.

In its premises in Escobedo, between Ballén and Aguirre, this shop and workshop from Guayaquil with more than 50 years of experience paid tribute to this garment in the second year since the resolution that set the special commemorative date.

“The secret of the guayabera is like when you said to your mother at home: ‘The food is delicious, what’s the secret?’ Only I know here, I owe the kept secret to my mother, Mrs. Irene, who used to say, “I put all the love I can so that this guayabera turns out well and if it doesn’t turn out well, we’re going to do it again,” he said very excited about the event Freddy Orellanaone of three Orellana brothers who are in charge of the company their father, Don Rómulo Orellana, started half a century ago, along with their mother, Doña Irene.

The Orellana celebrate five decades of guayabera making in Guayaquil

“And that’s one of the things Orellana is promoting today, if it’s not a good fit for you, we’ll do it again until it’s a good fit for you”

During the tribute, there were special guests for the Orellana family, such as their loyal customers who bought their favorite models during the tribute, the famous composer louis padillethe current Queen of Guayaquil, Maria del Cisne Montesand the aldermen Ursula Stern and Nelly Pullasthe last to replace the councilor George Rodriguezone of the main initiators of the municipal law that designated the special day for the guayabera during the ordinary session of June 1, 2022.

The guayabera, a garment adopted by porteños that became a symbol of the Guayaquileño

“Cities like Santo Domingo, Havana, Panama City claim that the guayabera came from there, the truth is that it came to our city and was implanted here and we Guayaquileños have made it our own. Today we can use it with a lot of tourism wealth, it can be an instrument for the creation of new tourism products,” Councilor Pullas reflected on the appointment. “One proposal I thought about is that there is a point in the city where we can have a monument to the guayabera, where international travelers who come to our city can buy it and that represents pride.”

The guayabera, a typical piece of clothing that changes in design and color

The musicians and husbands also attended the celebration which took place today at noon. Schuberth Ganchozo and Angela Zambrano, who encouraged those present with their interpretations inspired by the coastal roots of Ecuador and related to the use of the guayabera, because it is in fact a piece of clothing linked to the first cocoa farmers who used it because of the humid climate of the coast. This was almost 100 years ago.

Just as the act started singing the guayaquil folk song (Download song until October 9), the tribute ended with another hymn, though less solemn than the first, He hymn to the guayabera, written by Padilla and set to music by Ganchozo, who even invited to dance and applaud as he performed the melody of this special shirt for the people of Guayaquil, known as the Tuxedo guayaco, exactly in the month that marks another year of the founding process of the city of Buenos Aires.