It is ugly, crude and fascinating at the same time. Let’s admit those of us of an age who could spend long moments blinded by so much ‘colorinchi’. imported from United Kingdomwhere it is known as the “red button” and is about to disappear, at the end of the 80s Teletext was definitively installed in Spain, first on Spanish Television in 1988 after some tests during the 1982 World Cup. Years later it would reach private chains.

Was the first internet we had the Spanish with the push of a button on the remote control. On the street, the elderly remind us what they used it for: to look at the latest news, the horoscope, the weather or the lottery numbers. And without realizing it we learned to associate colors to information. Thus, pink, for example, was the content for people over 18, as the multimedia content coordinator at Atresmedia, Dionisio San Miguel, tells us.

Two years after the arrival of teletext, the first connection to the Internet was made in our country, but it was not until the early 2000s when the Internet was a reality in practically all homes. And that’s how little by little Teletext began to fall into disuse and, although today most young people have no idea what we’re talking about, it hasn’t completely disappeared. It continues to operate on the big chains and more than two million users consult it every day, especially to watch subtitled programming.

At 35 we won’t say he’s in good shape, but he’s in no hurry to leave us.