Atresmedia TV achieves the triple crown: it is the leading group; Antena 3, the leading network and laSexta wins, once again, its direct rival

Historic November for Atresmedia TV, which achieved the triple crown of audiences. Atresmedia (27.9%) is the leading TV group, despite having one less channel than its competitor, achieving its best November in 5 years; Antena 3 (14.4%) is the leading network with its best November in 13 years and laSexta (6.3%) is the leader over its rival, adding its 50th victory in 52 months. This leadership also extends to Prime Time, the segment with the highest consumption and most appreciated by advertisers, where the leadership also triples in Grupo, Antena 3 and laSexta compared to their respective adversaries.

The hegemony achieved by Atresmedia and its main channels is due to a television model that triumphs from morning to night, with the most varied programming and the most followed news, programs and series in Spain.

Thus, Atresmedia TV is the group that grew the most in one year, (+1 point) compared to the decrease of its competitor (-1.4 points). In the stellar segment, the leadership increases, with 28.1% for Atresmedia TV, which represents +2.7 points than its rival with one less channel. In the same way, the Group achieves 20.8 million unique viewers every day compared to the 20 million of its direct competition. It is also the most watched group on time delay with a season maximum.

laSexta (6.3%) adds a new victory against his rival, on which maintains a comfortable advantage of +1.1 points this month and who also wins in Prime Time and in Target Comercial. Aruser @ s continues to climb and beats its historical monthly maximum, while Al Rojo Vivo grows to its best figure in 7 months. laSexta Noticias 14H and El Intermedio ‘are the most watched on the network.

Antena 3 (14.4%) is the leading network and expires in 3 of the last 4 months. It continues to grow, +1.6 points compared to a year ago, compared to the steep fall of its competitor (-1.8 points vs November 2020). For yet another month, it is once again the most watched channel, averaging 14 million unique viewers every day, well ahead of its rivals. With 15.6%, it is the leading Prime Time channel (and throughout 2021), achieving in November the greatest distance over its competitor in 19 and a half years (March 2002): +3.4 points. It also leads the Desktop (16.1%) and Prime Time in Commercial Target with 14.6%, an advantage of +1.3 points over the next option in the target most appreciated by advertisers.

It achieves the absolute and most viewed leaders for 23 months, as well as the most viewed programs –Pasapalabra, El Hormiguero 3.0 and Tu cara me suena- and the most followed series –Infiel, ACI, Tierra Amarga, Amar es para siempre- , in addition to monopolizing the ranking of emissions of the month.

As for the thematic chains, the four Atresmedia TV channels (Nova, Neox, Mega and Atreseries) achieved their second best figure of the year, rising to 7.2%. Nova (2.4%) is the leading theme of the year and the leading female channel, accumulating 29 consecutive months ahead of its competitor and leader of Thematic Prime Time for 21 months. Neox (1.8%) stands out in Target Comercial (2.6%), where it is the leader in the commercial segment (2.7%, 9: 00-26: 30h) in the year. Mega (1.5%) stands out among the male public (2.1%) and in Target Comercial (1.7%), as well as in the Late Night with a new leadership for ‘El Chiringuito de Jugones’. And Atreseries (1.6%) continues as the leading newly created chain since its inception in the best November in its history, in addition to being the most watched topic on a delayed basis.