Barbie’s mansion, the mythical Mattel dollhouse, has come to life. On the occasion of the premiere of the movie ‘Barbie’, the doll’s pink house has been recreated to life-size and now we can live the experience of feeling like her. It is perfectly equipped, with state-of-the-art televisions (from the 50s), a pool and shower without water, and a slide down which we can slide down through the fantasy of the famous doll. Also a pink Cadillac, and a whole universe recreated in different shades of that color. so much that all global stocks of pink paint sold out.
The dream of every girl, come true, because it is now open doors. Airbnb has launched a raffle for two stays for two people on that filming set that materializes Barbie’s day-to-day life. We can even sleep in that glamorous heart-shaped bed with a sequined coverlet. With this initiative, they also intend to give visibility to the movie premiere with a campaign that invites us to live that movie life.
The leap from celluloid to real life also occurred in other campaigns such as the remake of the Ghostbusters. In 2016, the Alonso MartÃnez metro station in Madrid was intervened and turned into a ‘ghost station’. There were no trains running, but their mythical song played on the public address system and on the information panels you could read: “They are coming… Ghostbusters 2016”. In that same campaign we also saw the car of the brigade that hunted down the ectoplasms: the Ecto-1. The surprised face was capital when the Cadillac rushed up and greeted customers who had requested an Uber.
Madrid also had a campaign worthy of the circumstances. Had to promoteThe challenge‘, a film that narrates the feat of Philipe Petit, the French tightrope walker who crossed the Twin Towers on a cable in 1974. And they decided to build the highest movie theater in the world, on the roof of the Picasso Tower. A cinema with a dizzying skyline. And speaking of’Vertigo‘, the teacher Hitchcock was one of the pioneers in this of film marketing campaigns. He didn’t allow people to go in to see ‘Psycho’ with the movie started. And, of course, word of mouth made everyone go to see it and, incidentally, be on time.
To promote this appointment with the cinema, mysterious red balloons tied to the sewers appeared on the streets of Sydney. It was the way to remind the fans of ‘Item‘ that his terrifying clown was about to reappear in one of them in its new version of 2017. Examples of movie worlds that sneak into our reality.
Source: Lasexta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
