That phrase is used in many institutions, it is not exclusive to universities. Depending on the organization, it is usually called motto, slogan, emblem, motto, mottounder other names.

With the support of Spanish dictionary Let’s check these names. a motto it is the “norm that regulates or appears to regulate one’s behavior.” He tagline refers to a “short and original formula used for advertising, political propaganda, etc.” He emblem It is a “hieroglyph, symbol, or companionship in which a figure is represented, at the foot of which is written a verse or motto explaining the concept or morality it contains.” The tagline it is a ‘guideline given to the members of political groups, trade unions or groups of a different gender’. The license Plate it is a ‘verbal expression that formulates a thought, an ideal, a mode of behavior, etc., which a person or a group of people adopts as the norm’.

Although some institutions use the word taglineare the expressions that best fit the context of the query motto and badge. The word emblem can also be considered, but this requires the phrase to appear next to the symbol or figure representing the academic or other organization.

The phrase conveyed by ideal (motto or motto) of the institutions can be presented in Latin, in the native language of the place or in another language, as in the following examples.

Ecotec University: “Res non verba” (Facts, not words -the translation is for educational purposes only-). Espíritu Santo University of Specialties: “Non progredi regredi est” (Not moving forward is going backwards). Royal Spanish Academy: «Cleanses, fixes and gives shine».

As seen in the previous block, Lemmas are capitalized only in the first part; they should also be enclosed in quotation marks when included in the text. (F)

SOURCES:

Spanish dictionary (electronic version) and Spelling of the Spanish language (2010), of the Royal Spanish Academy and the Association of Spanish Language Academies.