“The World of Bad Bunny”: Time magazine dedicates its first-ever Spanish-language cover to the Puerto Rican singer

Bad Bunny never stops conquering milestones in the entertainment industry.

Puerto Rican singer and songwriter Benito Martínez Ocasio now stars in the new issue of an American magazine Timewhich is on the cover for the first time in more than 100 years title in Spanish.

“Bad Bunny World”reads the title of the article, which is supplemented by the 29-year-old rapper’s sentence: “I won’t do anything else to make you like it.”

This new achievement adds to the unstoppable list: to be the most listened to musician in the world on the Spotify platform for the last three years, having the highest earnings for his tours in 2022or be who sang in Spanish for the first time at the 2023 Grammy Awardswhere he won one of the categories.

The Time report highlights the meteoric career of a singer who did not seek to succeed in the global industry by adapting his music into English, but continued to create reggaeton, trap and pop in his own language.

For the authors of the report, “Bad Bunny wants to be the biggest artist in the world, and he is.”

And with barely seven years of service, they consider him as “the legitimate successor of Frank Sinatra, Michael Jackson or Beyoncé” .

“I always say that if 1000 people listened to me and if I performed once a month in a small place, I would be satisfied with just that (…) But the hunger and passion I have for this is impossible, because I always want to give more and more and more “, says the singer in an interview.

They also point out that the young singer from Vega Baja, a small town in the north of Puerto Rico, does not limit himself to talking about social and political problems that arise in his homeland.

Even his music touches on some of those conflicts, like the theme “Blackout”.

“Benito creates music that reflects the multifaceted experience of life itself, moving in a few verses from lyrics about sex to the lack of infrastructure in Puerto Rico,” the report said.

“He’s not interested in playing reggaeton that’s just perreo (for dancing at parties), nor is he trying to make politically correct records for the older, more conservative, profanity-averse Latino demographic,” they note.