manzanathe brand founded by Steve Jobs which is now mostly known for its smartphones and smart computers enters the cinema. With the use of its streaming platform, Apple TV+the brand is betting on this entertainment industry and hopes to improve his position in Hollywood.

According to the Bloomberg portal, Apple plans to invest $1 billion a year in movie production that they can be broadcast in the cinema. That would mean increasing the budget for Apple TV+, which currently receives $6.5 billion annually, by 15%.

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Apple TV+ has produced several series and movies that have made the streaming service popular, such as The morning show, with Jennifer Aniston, Reese Witherspoon and Steve Carell. also stands out dickinsonthe series where Hailee Steinfeld played Emily Dickinson. lassothe comedy series is the platform’s biggest success to date and the winner of the Oscar for best picture can not be missed, code.

CODA was one of the few Apple TV+ movies to hit theaters, something that would change with the upcoming million dollar investment.

“Apple has approached movie studios to work together to release a few titles in theaters this year and a slew of movies are still on the way,” the Bloomberg report said.