There is no “Day of the Wacko”, “Nothing funny” or “Civil War” without Marek Kondrat. One of the most characteristic Polish actors is also often associated with commercials of the popular bank chain. Commercial cooperation was not his only additional source of income, but it quickly turned into his main one. Kondrat earned over PLN 10 million on advertising.
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He could have given up his main profession
The brutal reality of earnings in the advertising industry compared to the film industry is evidenced by the actor’s words in an interview with “Playboy” in 2015. For several years he was bound by an advertising contract with one of the banks.
In fact, I made the most money in my life by appearing in a bank commercial. And I’m not ashamed of it at all. This is a sensation on a global scale, because there is no other financial institution associated with one image, one face for so long. Let’s add: not young. I don’t think anyone wrote a master’s thesis about it, but I thought about this phenomenon several times.
– he told in an interview. Thanks to the money earned in this way, he was able to give up acting and pursue his contemporary passion – winemaking. In Warsaw, he runs the KONDRAT – Wines Selected store, where he offers liquors from 14 countries around the world.
The reason for success and other collaborations
The dizzying sums that the actor could count on thanks to cooperation with the bank result primarily from the success of the planned advertising campaign. The company has been cooperating with Kondrat since 2001, and for the activity and effectiveness of advertisements it was awarded the Golden Effie in the Long Term Marketing Excellence category – relation and pioneering in the scale of using the image of a famous person.
If we compare campaigns of similar intensity, we come to the conclusion that advertising spots with Marek Kondrat are characterized by higher aided awareness during the research than spots without him. […] Evidence of the effectiveness of our strategy is also provided to us by external sources. It’s about, among others about celebrity rankings in which Marek Kondrat occupies leading positions and opinions of people from the advertising industry confirming that this actor is one of the most famous and best suited to the celebrity brand.
– commented Miłosz Gromski, a representative of the bank’s press office, in an interview with the media studies magazine “Press”, referring to his own research and research carried out by the Millward Brown SMG / KRC institute. It is worth noting that although this is by far the most profitable campaign for both parties, Kondrat has appeared in several other commercials. In 1998, he advertised a car brand, and in 1999, an insurance fund. The sources of the actor’s relationship with the advertising industry, however, can be traced back to the early 90s, when the most famous disco polo pastiche – “Soap Fa”, performed by Kondrat and Marlena Drozdowska, was created. However, it should be emphasized that despite the popularity of the hit, the performers did not receive even a zloty for advertising the Fa concern.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
