Fashion show of El Secreto de Victoria is back.
Brand is looking for renew the old annual product after a four-year hiatus, according to Chief Financial Officer Timothy Johnson, who revealed the news during the company’s 2022 earnings call on Friday.
The Victoria’s Secret model confirmed in 2019 that the brand’s popular parade will no longer take place
“It will follow relying on marketing spend to invest in the business, both at the top of the funnel and for support the new version of our fashion showwhich will arrive later this year,” Johnson said.
Spokesman for Victoria’s Secret & Co. told People that the company dedicated to the defense of women and “is always innovating and thinking in all spheres of business to continue to put our customers at the center of everything we do.”
“As we’ve said before, our new brand vision and mission will continue to be our guiding principles,” the statement said. “This will take us into new spaces such as giving back one of our best marketing and entertainment facilities to date and turn it to reflect who we are today. We’re excited to share more later this year.”
Victoria’s Secret: 4 revelations from the documentary that exposes the dark side of the most famous underwear brand of all time
The cancellation of the Victoria’s Secret fashion show took place in November 2019. at the moment in which ‘angel’ title removed from Victoria’s Secret, because criticism that the brand did not accept models of all sizes and origins.
The company also faced Reaction in February 2020 after the report he published The New York Times blame former brand employee, Ed Razek, for sexual harassmentbullying and creating a culture of misogyny.
Razek then denied the accusations. and he said times in an email that “the statements in this report are categorically false, misinterpreted or taken out of context”, adding, “I’ve been fortunate to work with countless world-class models.” and talented professionals and we are proud of the mutual respect we have for each other.”
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Check out this post on InstagramA post shared by Victoria’s Secret (@victoriassecret)
An annual fashion show was held for the first time in August 1995before it was performed 23 more times in the following years, with the exception of 2004.
during their Two decadesartists such as Katy Perry, Maroon 5, Jay-Z, Kanye West, Taylor Swift, Harry Styles, Ariana Grande, Ed Sheeran, Rihanna, Justin Bieber, Bruno Mars, Destiny’s Child. , Usher, Justin Timberlake and others, which include an element of runway performance starting in 2001.
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The launch of Hulu documentaries, Victoria’s Secret: Angels and Demons in July 2022 brought to the surface a a history of misogyny and body shaming under former owner Leslie Wexner after the show’s initial cancellation.
In a statement at the time, the brand reflected on the documentary, saying it had since evolved after becoming an independent company in 2021.. “The company featured in this documentary series does not reflect the current status of Victoria’s Secret & Co. When it became an independent company in August 2021, we set out to regain the trust of our customers, associates and partners,” said a spokesperson for the year.. The well-known underwear brand currently promotes the ‘Indefinable’ campaign which “rejects conventional beauty standards”. (AND)
Source: Eluniverso
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