Advertising products through music evokes mixed feelings – on the one hand, a frequently repeated melody can be irritating, on the other – it can become a hit. After a successful advertising campaign with the participation of Krzysztof Ibisz, Jacek Stachursky is trying to repeat the success, promoting sauces, leading a boyband ripped from the 90s.
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Rock, disco polo and club music
Stachursky has been active on the Polish music scene since the 1980s. He started as a vocalist of the rock band Eve, and later became known as the creator of pop and radio hits, including the hit “Typ” based on the melody line of “I Am The One And Only” by Chesney Hawkes Rebellious” or opening credits from the series “Samo Życie”. In 2015, he showed a new artistic incarnation and once again changed his style, this time creating club music. He has collaborated with with DJ BBX, with whom he produced the singles “Kieluszki” and “Essa”, and in 2019 “Doskozzza” was heard at raves. Now we can hear him in an advertisement, in which he sings again in the style of a well-known melody – this time reminiscent of boy bands from the 90s.
Stachursky at the head of a boy band
Recently, the campaign of marketing companies Pragmatycy, KERRIS, Spokoj Film and Zenith, prepared for ON whitening pastes with the participation of Krzysztof Ibisz, has been very popular. As part of it, a music video overloaded with special effects was made for the song “Uśmiech please” written for the needs of the advertisement. Internet users liked the openly campy style, and the video was viewed over 1.2 million times. Other producers use already known hits, such as Łowicz jams, reinterpreting Anna Jantar and her “So much sun in the whole city”. This time, the brand decided to resume this convention and use the Backstreet Boys’ hit “Everybody” to promote the sauces with appropriately changed lyrics.
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We could hear “More vegetables” in recent months, but recently, at the request of supporters, a full version was published with the participation of Jacek Stachursky and famous TikTokers: Damian Tkaczuk, Daniel Borzewski, Mateusz “Bulsjarz” Jarząbek and Kamil Kossakowski, whom they most often point to commenting. Engaged famous faces formed the boyband Łowicz Boys, and the advertising video was also maintained in the style of the 90s. The text was devoted to the preparation of dishes, which the dancers presented in turn.
Backstreet Boys feat with Stachursky. When is the tour?
No need to clean up after cooking. Jack swept away!
– commented by YouTube users. 2012 Agency (campaign creation) is responsible for the creation of the campaign, and Starcom is responsible for media planning and buying. The video has been viewed more than 20,000 times since its release. times.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
