Super Bowl: These are the earnings of the artists performing at the Halftime Show

The Super Bowl halftime show is a moment that grabs everyone’s attention.

Over the years, many popular artists have performed at the stadium that hosted the NFL Finals. In 2023, the chosen one will be Rihanna, one of the most followed people in the world.

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Who is performing and how long is the Super Bowl 2023 halftime show?

Super Bowl LVII marks Apple Music’s debut as the new halftime show sponsor following the departure of Pepsi, which AS said let its contract with the league expire after the 2021 season.

That said, the one responsible for entertaining the 2023 halftime show — and kicking off a five-year contract between the NFL and Apple — is none other than Rihanna.

As usual, the Super Bowl LVII halftime show is approximately 13 minutes long.

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How much money does a performer charge to appear on the Super Bowl halftime show?

The answer is simple: nothing. The artists in charge of performing at the halftime show charge nothing for their performance, as the publicity the event itself gives them will increase their sales stratospherically and those are the real profits.

Under football league policy, the NFL is responsible for covering all production costs, which can range from $600,000 to $10 million in 2017, according to Forbes. Figures that have probably risen considerably over the years.

In fact, this aspect can turn out to be a lot. For example, the performance of the year 2020, according to Esquire. In this edition, two of the most recognized performers in the world appeared in the Super Bowl halftime show: Jennifer López and Shakira.

At that time, the production costs of the performance of the two singers were really high: 13 million dollars for 14 minutes. All this paid for by the NFL, organizer of the event.

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These are the performers’ monetary earnings after appearing in the media show

In 2020, Jennifer Lopez and Shakira increased their sales by 893% just two days after their halftime show presentation; while music sales from The Weeknd, who led the act in 2021, rose 385% in the United States alone, according to reports from MRC Data.

In 2022, the halftime show was led by the Gods of Rap, Dr. Dre, Eminem, Kendrick Lamar, Snoop Dogg and Mary J. Blige.

According to Billboard, Snoop Dogg posted the biggest gain, up 143%, followed by Mary B. Blige at 132%, Dr. Dre at 108%, Eminem at 39%, and Kendrick Lamar at 35%.

Prior to 2020, Coldplay and Beyoncé raised more than $6 million after their halftime show performance, while Bruno Mars reached three million and Lady Gaga reached 2.8. now it remains to be seen if Rihanna will break these records.