She is Dani G Schulz, the ‘big sister’ of social networks

In instagram She is known for her impeccable photos, in TikTok for their Get Ready With Meand in Youtube for their vlogging. Daniela Garcia Schulz she has made social networks a business where the most important thing for her is to help people find themselves in the process of growing on the platforms.

He is 29 years old and was born in Venezuela, but at an early age he migrated with his family to Quito and since then he has considered the Ecuadorian capital his second home. Dani G. Schulz, as she is known, comes from a family of creatives; her mother is an artist and one of her sisters is a fashion designer plannersboth active in social networks.

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“What I always wanted to do with my business, Dani Schultz Incis to be that person that I could not find when I started on the networks or when I was beginning to dream of certain things ”, he confesses Daniel, who has worked with various international fashion brands such as Chanel, Cartier Y stir; opportunities that she got on her own and that she now teaches others the way to achieve it.

“I wanted people to guide me, who already worked with these brands, and I was like ‘why aren’t these people sharing how to really get there, why isn’t anyone talking about the work that is required or the steps that are needed to get there? ‘”, bill Daniel in an interview with the The Universe newspaper.

“Likewise, I saw people who grew their community and had followers who were very engaged with the content they made and I wondered ‘why are there people who come to these things and don’t tell us how, they only show us the end result’ So, for me, the objective of my entire strategy was born there, which is to be that person that I needed when I was starting out”, adds the content creator.

Then his journey began, more than five years ago, getting into Linked Inlooking for marketing managers for clothing or beauty brands that she felt she could work with. “I sent them thousands of emailsI wrote for instagramI sent them examples of content that I could do for the brand and about the third email they responded and said ‘ok, let’s give this girl with less than 10,000 followers an opportunity,’” she says. Danielencouraging others to show their creativity and ‘make things happen’.

Later, Daniel She began to treat social networks strategically because she noticed that she was good at editing videos, in 2019 where many people still did not know or were not trained in this skill. She later migrated to other things, and “the dream evolved,” she mentions. Currently, the blogger offers courses to help others transform her digital strategy, to amplify her dreams in social networks.

For the Venezuelan, the mentality of “I want to be influencers” or “I want major brands to take me on a trip” are not what lead one to grow. “First you must grow personally to be able to grow in your social networks”It’s about exploring yourself, finding out what you’re good at, and noticing your strengths. “To work with brands I must have followers”, “I must be successful to be taken into account”, is the internal dialogue that the businesswoman tries to modify in the people who take her courses.

“There we are asking ourselves the wrong questions, we must work from serving and not duty. ‘What am I offering that is different’ and ‘where is my responsibility in this’“, Explain Danielwho has more than 300 thousand followers in instagram.

Getting mad at it, it’s like Daniel G. Schulz adopted this concept of “big sister of social networks”, becoming a recognized personality from Mexico to Panama. One of the strategies Daniel it’s using your different platforms to amplify your content and each serving a different purpose. “It’s part of my strategy to bring different sides of me on different platforms because either way, there wouldn’t be a need to have so many platforms that are built for that,” he says.

Comes and Goes Podcast

“The things that I talk about on the podcast are things that I may not be able to talk about in instagram”, indicates Danielexplaining that this type of content would not have the desired impact because in instagram people are very visual. “In the podcast I like that if someone enters, they have no idea how I see myself, how I dress and then I take the opportunity to do in-depth work with them.”

Dani believes that the podcast gives to “accompany” people, since it is “very intimate in the sense that people are listening to him while he gets ready, while he washes the dishes, while he makes lunch for his children, so it’s something very personal,” he says. Daniel ensuring that most of their personal encounters with others take place on this platform.

TikTok

get ready with me either Come with me while I get ready it was something that Daniel started doing it two years ago and it has become a super big global trend in 2022. “In TikTok I try to show a slightly funnier and less professional side of me. TikTok It is made for you to be a little more spontaneous, to do a trendsthat it does not matter what you do but that you join the trends”.

instagram

In instagram, Daniel take the opportunity to promote all its platforms. “I think this network is very visual, it’s lifestyle, how the digital strategy works, how the results look in my own instagram of the digital strategy that I teach” he explains. On her personal account @danigschulz are the brands she is associated with, and in his business account @danischulzinc he gives information about his courses and advice or tips.

Youtube

“It is a place where I show a little more what my life is like, I show a member of my family, my dog Pele or do a tour of my house that I would never do in instagram or in TikTok. Youtube It allows me to be a little more personal.even being part of the strategy of doing different things for different platforms” he points out. (AND)