In this second edition of the year, this initiative seeks to highlight the different makeup and skincare trends for women and men.
De Prati, a leading brand in the country’s retail sector and fashion industry, is running its special campaign until October 30: Beauty Week, under the slogan show your beauty, which seeks to inspire all people to show themselves and love themselves as they are. In this second edition of the year, the brand shows makeup and skin care trends for women and men.
Special promotions and discounts in Beauty Week
As part of this campaign, activations are carried out in stores, special promotions on products, free hair consultations and more activities. In addition, customers who have the De Prati credit will have a 3-month grace period on their purchases and will be able to win surprise prizes for purchases starting at $60.
“Beauty Week was conceived so that we feel unique with the makeup we use and the care we provide to our skin. Our goal is to deliver products with which we can show ourselves as we are. All audiences can feel identified with this proposal: people of all ages, textures, special features, men with long or short hair, we are all called to create our own beauty”, explains Tamara Espinosa, vice president of marketing at De Prati.
The products included in the De Prati “Beauty Week” are part of some of the main trends that will mark 2022, such as:
– Makeup. Alternatives are presented that go from the nude or natural trend, to vibrant and challenging colors that enhance the features of any woman and with long-lasting products.
– facial creams Products with collagen, hyaluronic acid and different vitamin serums, to delay the appearance of wrinkles and blemishes. The portfolio has items for all skin types and ages.
– Capillary care. Special products are available to prevent frizz, hair damage and enhance its natural characteristics and tones.
– Male care. Hand in hand with the growth of men who care for their skin and hair, De Prati offers products created especially for them.
Through this type of proposal, De Prati confirms its leadership in providing avant-garde products for comprehensive skin care, through an innovative offer that sets trends.
Beauty Week will be in force until October 30 in all De Prati stores nationwide and in the virtual store www.deprati.com
About Prati Stores
De Prati is the Ecuadorian company that for more than 80 years has worked to be part of its customers’ moments of life, offering products in different categories: fashion for women, men and children; footwear, accessories, perfumery, beauty, home and technology. It has 14 stores in Guayaquil, Quito, Manta and its online store for 15 years. www.deprati.comthus reaching all of Ecuador.
Source: Eluniverso
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