The 100% Ecuadorian fashion brand held the event with massive attendance of people at its location.
The public gathered well in advance on the outskirts of ETAFASHION Quicentro Shopping, where they were warmly received by the store’s employees, who staged a flash mob that marked the long-awaited reopening of the store.
After the ribbon was cut, people were able to enter and learn about the news of the renovated and improved store, which is the first concept store in Ecuador, which will provide its customers with unique shopping experiences in compliance with international standards, where each person you will find the products that best suit your lifestyle.
To the first three ETA Lovers in a row, the brand handed out purchase orders of up to $300. However, everyone was rewarded, as the first 1,000 people to enter received gifts and were the first to enjoy the discounts.
The event was also attended by ETAFASHION executives, the media and influencers, who highlighted the innovations in design, fashion and trends of the store, which has low electricity consumption lighting, the best audio equipment for provide a unique sound experience, surrounding screens that build environments in each of the sections and garment exhibitors such as assemblers and mannequins made of 100% recyclable material, thus contributing to the sustainability of the planet.
The store has approximately 40 plant employees, but it is expected to have 20 more entries during peak business seasons. ETAFASHION is currently one of the main employer companies in the country, maintaining a constant payroll that exceeds 2 thousand jobs; it also generates more than five thousand indirect jobs not only in the textile sector, but also in various economic sectors of the country.
“In recent years, this proudly Ecuadorian brand has undergone changes not only visually, but also in its essence, which is the product it offers its customers, with more avant-garde and trending products that adapt to the tastes and needs of its public, as well as first-class serviceā, said Camila Camacho, Head of Marketing.

The projection of the company is positive, considering the opening of new stores in Ecuador and expanding this growth towards the Latin American market, raising the name of the country. The reopening event was a success full of surprises for customers and inaugurating a new concept: that of the first style store in the country. ETAFASHION, 100% fashion, 100% innovation.
Source: Eluniverso

Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.