Chevrolet, the undisputed leader of the national automotive market

Chevrolet reaffirmed in 2022 that it is the strongest brand in the country’s automotive industry.

JANUARY

D-Max the best-selling model in Ecuador

With more than 6,336 units sold in 2021, the iconic Chevrolet D-Max truck, manufactured at the GM OBB plant in Ecuador, positioned itself as the best-selling model in the Ecuadorian market. At the end of 2022, it maintains this position thanks to its performance, safety and reliability. Chevrolet commemorated this milestone with a special edition of its D-Max Hi Ride truck.

FEBRUARY

The best brand opinion is in Ecuador

The BTS brand health study determined that Ecuador is the country in which Chevrolet has the level of excellent brand opinion among all the markets in which it is present around the world (64% excellent opinion and 46% would definitely consider buying a Chevrolet).

MARCH

The largest corporate volunteering in Paluguillo

True to its vision of a world with zero pollution, GM OBB of Ecuador carried out the largest day of corporate volunteering in the Paluguillo area, together with its strategic ally Fonag, collaborators, family members and strategic partners. More than 300 bags of garbage were collected on 8 kilometers of roads and slopes of the páramo that supplies Quito with water.

APRIL

Unmatched brand support in the country

Chevrolet is the brand with the greatest support in the country: 52 points of sale and workshops; the largest Spare Parts Distribution Center with an inventory of 26,000 items, more than 1.5 million units, valued at $19 million and another $16 million in the dealer network, to ensure the availability of spare parts, parts and pieces. A support that no other brand can offer on the market.

MAY

The new Chevrolet JOY arrives in Ecuador

One of the most successful Chevrolet models in the region arrived in Ecuador to complement the brand’s offer. The new Chevrolet Joy was launched in the country in its sedan and hatchback, with sporty details Black Edition. In its first month of launch, it was consolidated as one of the best-selling models in the country with 449 units, exceeding all sales expectations.

JUNE

The first 3 electric models of Chevrolet for the region

To meet its goal of leading the electrification of mobility in South America, GM revealed the first models of zero-emission electric vehicles that will arrive in the region. The new Bolt EUV, Blazer EV and Equinox EV, technologically innovative products, with an attractive design and high performance.

JULY

Two new versions of Colorado to lead the pickup segment

The Z71 and LTZ versions arrive in the country, which stand out for their powerful performance, advanced technology and high security configuration, with unique details inside and outside. The new configurations of the Chevrolet Colorado consolidate the commitment of the brand in the Pick Up D segment.

AUGUST

Ecuador #1 in digital revolution in GMSA

The digital transformation of Chevrolet Ecuador bears fruit: the results position it as the operation with the highest sales conversion rate from digital channels (one in three sales originates from a digital channel), which shows that customers are increasingly open to starting and concluding their purchase process through virtual channels.

SEPTEMBER

BIQ4: A commitment to quality and excellence

The GM OBB plant in Ecuador achieved the “Built In Quality Level 4” (BIQ4) certification after an exhaustive audit that determined compliance with high quality standards within the General Motors Global Manufacturing System. The BIQ4 certification, granted by GM globally, promotes excellence in manufacturing, ensuring that no vehicle leaves its production line with defects.

OCTOBER

Great effie and gold effie for the tracker campaign restart ideas #másmujeresdriving

Reaffirming the goal of becoming the most inclusive company in the world, the “Reboot your ideas with Chevrolet Tracker Turbo” campaign received the Grand Effie and Gold Effie awards in the Crisis Response / Change of Direction category, the highest awards of the marketing and advertising industry. The campaign promotes equality, inclusion and a change of mentality in society, highlighting the profiles of successful women who break stereotypes with their work. #MoreWomenDriving.

NOVEMBER

Our environmental management is recognized

GM OBB of Ecuador received, for the eighth consecutive year, the Sustainable Quito 2022 Environmental Distinction, delivered by the Quito MD Environment Secretariat, thanks to its good environmental practices, efficient management of resources that it carries out in its operation and its programs of environmental footprint management. It was also recognized at the Manufacturing Awards for being the most sustainable GM plant in the world.

DECEMBER

Chevrolet, 28 years being the brand preferred by Ecuadorians

At the end of 2022, Chevrolet was consolidated as the vehicle brand preferred by Ecuadorians, completing more than 28 consecutive years in that position. With D-Max being the protagonist in sales and the most complete portfolio in all market segments.