What is denim? Currently this term is associated with any denim garment (jean), be it pants, a shirt or a bag. Although there are several theories about its origin, it is said that this word comes from the French Nimes (from Nimes, Denim), indicating its origin in the city of Nimes, southern France.
In many parts of the world, pants made of denim are known as jeans, garments so popular in the wardrobes of men, women, boys, girls and even babies. Over time, other garments and accessories were made, such as blouses, dresses, T-shirts, handbags and shoes.
Their versatility is so wide that they can be combined with jackets, t-shirts, blouses and oversized top to create countless lookssays Yvonne Vishart, representative of Wrangler in Ecuador, an American brand that arrived in Ecuador in 2019.
“It was born in 1907 as a company to make overalls for the train industry, then in 1947 it became Wrangler and made jeans, jeans to work all day,” recalls the Ecuadorian, who brings platform models to the country. European, where the cut is tighter to the body.
On the preferences of Ecuadorians, mention the body bespoke like favorite pants. “It is a technology that adapts to all female figures and makes you look great. boys love shirts true cowboy. Also the jean thermolite, that protects you from the cold of the heat and is organic”.
Commitment to the planet
As a modern urban, with energy and enthusiasm, this is how he qualifies the style of the brand, which is highly committed to caring for the environment. “In 2010 it began its sustainability process and by 2030 it will have 50% less water waste. By 2025, factories worldwide will run 100% on wind power, using only sustainable vegetable dye and cotton,” says the local representative.
He anticipates that next year pants will come with the label made with the corn cob, replacing the iconic leather. Also for the most ecological people there will be a sustainable line of products made entirely with hemp (fiber from the plant cannabis). “It has the same feel and durability as cotton, but on a 100-hectare farm you get the same amount with 20% of the hemp. It is more profitable and friendly to the planet”, explains Vishart.
classic garments
Freddy Mercury wore the classic jean ice blue (sky blue ice) of Wrangler, during his presentation with Queen at the Live Aid, in 1985, in London, concert to raise funds to benefit Ethiopia and Somalia. John Lennon also wore a jacket from the brand in a photo shoot. John Travolta, Brad Pitt, Lady Gaga, Rihanna, Gwen Stefani, Selena Gómez, among other international celebrities, have also chosen the firm’s garments.
Expansion in Ecuador
Wrangler opened its first store in Guayaquil (Riocentro Los Ceibos) in October 2019 and the following year in San Marino. Next December it plans to open a store in CC El Dorado. In Quito, it serves El Portal Shopping (Carapungo) and in Riocentro (Av. 6 de Diciembre and Tomás de Berlanga). (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
