Thinking of maintaining the excellent position they have in the local market, two of the main brands of Korean origin present in the country show what their novelties are for this year.
in the segment of hybrid and electric, Kia has maintained a good level of sales, with its Soul (electric) and Stonic (hybrid) models, thus confirming its commitment to caring for the environment. José Antonio Errázuriz, commercial director of the brand, talks about the great acceptance of the public in the different segments in which he participates.
Customers value the brand and its products: design, interior space, equipment and, above all, a currently appreciated benefit, fuel economy.
José Antonio Errázuriz, commercial director of Kia
Thus, among the novelties that will have Kia for this year highlights the launches of the 2023 modelswhich come to consolidate the leadership of the brand in the different segments in which it participates.
In this sense, the new and improved Niro, icon of the brand in the hybrid segment, it came more recharged than before, in order to further raise the technological levels of Kia’s product portfolio and strengthen the path of the brand in its search to consolidate sustainable mobility.
They also stand out as the best-selling SUV in Ecuador the Kia Sportagewhich clearly came to the country to strengthen the leadership of the brand in its segment.
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While, Hyundai seeks to maintain its position in the market as one of the leading brands in the countrysatisfying consumer needs with a wide range of products for all types of customers, ages and needs, exceeding expectations of comfort and equipment.
With constant training and monitoring, we always seek to provide the best quality standards in our after-sales service in our 31 workshops nationwide.
Héctor Quirós, Hyundai Marketing Manager
That is how, Thinking about your environmental commitment and in its goal of achieving carbon neutrality by 2045, for several years Hyundai has incorporated several models of sustainable vehicles, mainly hybrids, into its product portfolio. The best known in Ecuador are the Ioniq HEV, Sonata HEV and the Kona HEVincorporated into the family at the end of last year.
With these three vehicles, Hyundai represents approximately 10% of the sales of hybrid vehicles in Ecuador by the year 2022. Regarding 100% electric mobility, last June the Kona EVwhich in the course of two months already means approximately 6.5% of the sales of electric vehicles in the country.
Technical news and benefits
The new Kia models stand out with their innovative, futuristic and comfortable designs. Each of the vehicles has different characteristics that make them unique and have the highest technology and safety innovations known as Advanced Driver Assistance Systems (ADAS)Among the most important are autonomous emergency braking, forward collision assistant with detection of pedestrians, cyclists, children, and crossroads, adaptive cruise control, lane maintenance and following, blind spot sensor and monitor, traffic alert crossed and parking sensor, among others.
For his part, Hyundai plans to expand its vehicle portfolio, in line with its commitment to the environment and sustainable mobility, and will feature hybrid versions of existing models and new electric cars to be unveiled in due course.
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Furthermore, as part of its drive for clean mobility, Hyundai intends to expand its leadership in electrification in the coming years and aims to secure 30% of its global vehicle sales with zero emission (ZEV) models. By 2040, the company expects battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) to account for 80% of its total fleet sales.
origins
Kia has the largest research and manufacturing center in Korea, from there some of the brand’s models are distributed worldwide. Thanks to its diversification and investment capacity, it has assemblers worldwide, one of them here in Ecuador: Aymesa, where three of the brand’s models are assembled, the Kia Soluto, Kia Sonet and Kia Seltos.
Additionally, they have vehicles imported from other countries, differentiated by their export capacity, among which Slovakia, India, Mexico and China stand out.
Secondly, The origin of Hyundai vehicles, parts, engines and bodywork is from Korea and India. Quirós, spokesperson for the brand, points out that the history and experience of this firm give way to the manufacture of designs that comply with global quality standards that allow it to offer a 10-year and 160,000 km guarantee.
Kia sales figures
So far in 2022, Kia had a total of 7,958 units sold and among the vehicles with the highest number of sales in each segment are:
- Picanto – car segment A (1,674 units)
- Soluto – car segment B (2,225 units)
- Seltos – SUV C segment (876 units)
- Stonic and Soul EV – SUV B segment (1,174 units) (I)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
