From Santo Domingo, Dominican Republic.
This event provides the unique opportunity to drive the entire range of Porsche models, from electric Taycan Turbo S to the 911 GT3, passing through the Cayenne Turbo GT and the 718 Cayman GT4 RS, among others.
The activity, to which 480 VIP participants of the brand and 40 journalists from six countries in Latin America and the Caribbean were invited, took place last month. A group of 44 participants was able to drive from the Porsche Center Santo Domingo (downtown) to La Romana (coastal city in the eastern Caribbean), where the guests enjoyed lunch at the Casa de Campo Resort.
Carolina Khoury, Marketing and Public Relations Manager of Porsche Center Santo Domingo (PCSD), explains that the planning of the PWRS begins a year before the event is held. “Later, after six months, we began the development of the schedule together with allied companies that accompany us in the importation of vehicles, logistics and the international quota of people who will arrive at the Roadshow.”
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The previous edition of the PWRS was held in February of the current year and was held in Guatemala. From this Central American country came the 27 vehicles that were tested on the streets of Santo Domingo. “These cars were tested by journalists and potential customers of the brand who have not yet had the opportunity to drive a Porsche.”
Jacinto Peynado, president of PCSD – Auto Europa, comments that close to 450 people were invited during the thirteen days that this event lasted. “Porsche authorizes the performance of the PWRS every four years and if it meets the expectations of the brand, it can be every three.” The executive reveals that they should have organized the PWRS in 2019, but due to the pandemic they had to postpone it.
It is an activity that Porsche has been carrying out since the year 2000. In recent years, nearly 45,000 people from 45 countries have had the opportunity to participate in this driving experience.
Jacinto Peynado, president of PCSD – Auto Europe,
Porsche RD participation in the sector
Peynado says that the premium vehicle market in the Dominican Republic fluctuates between 1,800 and 2,000 units per year, of which Porsche has a share of around 220 annual sales.
“The Porsche market is growing. We, as PCSD, are expanding to Curaçao, where we sell about 35 units a year, and to Haiti, where 15 vehicles are sold annually”. Peynado adds that the intention is to continue expanding to other sectors of the Caribbean such as Aruba, Saint Martin and Bonaire.
On going!
MOTORES was pleased to be a participant in this event that brings together hundreds of fans of luxury cars from the Porsche portfolio.
The 27 vehicles available for the test drive they were divided into three groups by color (yellow, red and green). We made up the red group where the Cayenne Turbo GT, 911 Turbo S Coupe, 911 Targa 4 GTS, Panamera Turbo S, Boxster GTS 4, Taycan Turbo S Cross Turismo and Macan GTS models were.
The route started from the Porsche Center Santo Domingo, located in the center of the city, from here we started driving the 911 Targa 4 GTS. This car has 480 CV (353 kW), the 3.0-liter 6-cylinder biturbo engine reaches a top speed of 311 km/h.
After approximately 25 kilometers, a stop had to be made to change drivers or vehicles. To continue with the tour we got on the Cayenne Turbo GTwhich is considered the fastest SUV in the world due to its 4.0-liter V8 biturbo engine, which delivers 631 CV, achieving top speeds of 300 km/h.
The route through which the three convoys were going was consistent with the vehicles, the landscape was spectacular bordering the Caribbean Sea, the road in good condition to get the most out of the benefits of the cars.
The time has come to try the Taycan Turbo S Cross Turismo, one of the first electric cars from Porsche in the modern era. It has a battery of 33 modules with a total of 396 cells. It has an “overboost” power of 761 hp (560 kW) with the function launch control activated, and accelerates from 0 to 100 km/h in 2.8 seconds.
After discovering the wonders that this version of the Taycan offers, we arrived at a luxurious resort located in the town of La Romana, 162 kilometers from Santo Domingo. Here the whole group took the opportunity to eat and enjoy the beach.
The way back to the Porsche Center was 160 kilometers, on this journey we tested two more vehicles: the 911 Turbo S and the Boxster GTS 4. Both cars behaved like what they are, true racing cars on the road.
This activity offered by Porsche, both to the international press and to its clients, serves to learn more about the different models in its elegant portfolio; This is how they get more people to be captivated by the brand. Undoubtedly, a high-end event, according to the vehicles they offer. (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
