Twitterrecently acquired by billionaire Elon Muskhas seen an accelerated flight of users and companies after the announcement of the policies implemented by its new owner.
The recent phishing controversy over the Twitter Blue subscription, a service that grants verification checks to users paying $8 a month, caused many to criticize the platform for its lack of content moderation and to migrate to other social networks.
“Painful, but necessary.” Elon Musk announces gold, blue and gray checkmarks for Twitter, starting next week
Likewise, brands that used to spend on ads on Twitter are stopping investing in the social network due to its continued decline. Companies have decided to reduce or stop their advertising spending for fear of the future of the application.
Chevrolet, Chipotle Mexican Grill, Ford, Jeep, Coca Cola, Nestlé, Chanel, AT&T and CNN are some names that have withdrawn their advertising.
For this reason, Twitter has gone so far as to offer advertisers who commit to spending at least $500,000 on advertising another half million dollars for free, he reported. The Wall Street Journal.
The platform is also offering other financing plans to entice companies to advertise. According to the media, promotions with lower percentages will be handled for smaller companies.
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According to nprIn recent weeks, Twitter has lost 50 of its top 100 advertisers, who had spent $750 million this year alone.
Apple, the tech giant, threatened to also pull its advertising and to remove the Twitter app from its app store. However, Musk assured that he had a conversation with the executive of the brand, Tim Cook, to clarify the misunderstandings between his companies.
Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?
— Elon Musk (@elonmusk) November 28, 2022
Elon Musk constantly preaches the importance of freedom of expression on his social network, which he has demonstrated by returning their accounts to users like Donald Trump, who have lost them after being reported by users for hate speech or spreading disinformation.
Hate speech has been on the rise on Twitter since content moderation was cut massively.
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Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
