What millennials look for in a vehicle

Millennials have proven to be a generation that is characterized by looking for new brand options that fit their needs, preferences and lifestyle. This reality is not unrelated when choosing a make and model of car, much more so when the supply of vehicles has increased due to the entry of new brands into the Ecuadorian market.

Carlos Pesantes, Chevrolet Product Manager, says that a millennial is a person who was right in the generational change from traditional to electronic, so they value technology, but they also value durability a lot.

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“Currently, this type of client is growing in their progress to this day, so being in that stage of growth they they typically prefer an SUV that allows them access to that technology without sacrificing the strength of a vehicle that makes it easier for them to reach different places without losing comfort”

Vanessa Prados, Marketing Manager of Impoventura, representative of the Volkswagen Automobiles and SUV brand in Ecuador, agrees with Pesantes and assures that this generation is looking for models with modern and avant-garde designs, that offer security, connectivity, technology and that have a reliable brand behind them. .

In the meantime, A study carried out by the Japanese firm Nissan indicates that 8 out of 10 young people consulted consider buying a sedan vehicle. According to the study, 80% of people surveyed who do not own a sedan today would consider buying one now or in the near future. This analysis was carried out on drivers from Argentina, Australia, Brazil, Canada, China, Japan, Malaysia, Mexico, Thailand, the United Arab Emirates and the United States.

All this is still very striking in full SUV fashion, when this type of off-road-looking vehicle has subtracted much of the sales of three-body cars.

According to Volkswagen, these are the points that millennials consider when buying a car:

Modern and cutting-edge design

According to a recent study, 40% of potential buyers between the ages of 25 and 37 admit that the “face” of the car is a weighty argument in the purchase decision. This is because many millennials have claimed that the car is a projection of their personality and good taste.

Safety

The Security is another of the attributes most valued by millennials. According to Vanessa Prados, from Volkswagen, they are a population group that, although they highly value the design and comfort of a car, are specifically concerned about their safety and that of its occupants. The more safety features the vehicle has, the better reception it will have in this generation. Number of airbags, braking system, quality of materials, stability control, hill start assistant, braking assistant, type of steering, stabilizer bar, are some of the safety features that millennials look for when buying a car. auto.

Technology and connectivity

Millennials are characterized by the use of applications such as Spotify, Waze or Google Maps to reach their destinations. Hence, the car screen must be technological enough to replicate the cell phone screen, or have Apple CarPlay and Android Auto. This type of connectivity is an attribute highly valued by this group of people.

Brand that builds trust

Finally, the inclination for one brand or another is something that is transmitted from parents to children. In that sense, feedback from the inner circle of millennials is important in making a decision about which vehicle to buy. An international study states that millennials take an average of nine weeks to make a decision to purchase a vehicle, because they are constantly searching for information and comparisons between vehicles of the same range.