The emotion that Alejandro Sanz felt on stage at the Wanda Metropolitano on June 4, in the first concert of his ‘Sanz en Vivo’ tour, has now become 15 digital artworks.
The startup ‘Moool’, a creative laboratory that evolves art through technology, placed a ‘holter’ on him minutes before the concert to monitor your heart rate. “I could see everything that had happened to me during the song, I could almost recognize the parts of the song by the beats,” says Alejandro Sanz.
Now those beats are a work of art. 15 NFT, a collection of digital art. “It’s like drawing with the soul“, admits the artist.
From ‘Moool’ they say that “just as before we consumed movies and music in physical formats and it evolved towards digital, at the collecting level that step was missing”. Its goal is to democratize art “so that everyone can have an original work at an affordable price,” says Rubén Bernal, technological director of ‘Moool’.
The experts agree that there are new needs in the market and gallery owners are taking note. “We have been working on research and knowledge to form“, they say from the Ponce + Robles gallery.
The artist Javier Mariscal It has also launched into the world of digital art with the ‘How Cobi was born’ collection, 92 sketches that show the transformation of the mascot of the Barcelona Olympic Games. “It is a very intimate collection that I have kept for 30 years in a drawer,” he says. New ways, for new audiences.
Source: Lasexta
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