The sales of the Colombian company during 2022 have had a growth of almost 50% compared to last year. Compared to 2019, Juan Raúl Vélez, co-founder and president of Cueros Vélezmaintains that sales have even doubled.
“We have expanded the portfolio and have more product lines. This year we have delved deeply into bags and footwear. In addition, the beach line (sneakers) is something that will continue to gain strength.”, points out the executive.
This will lead the leather brand to expand in Lima and the provinces during 2023. According to the manager, the district of La Molina will be the first to house the next Vélez store and eventually there will be two more stores in the capital. Regarding provinces, Trujillo will be the company’s first foray into the interior of the country. “Trujillo’s clientele is similar to Lima’s, so the portfolio will be the same as Lima’sVelez says.
:quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/XHFDXW4XH5DP5EL4DPZPZNU6X4.jpg)
Juan Raúl Vélez, CEO of Cueros Vélez arrived in Lima to witness the presentation of the “No expiration date” collection. In the photo, he is accompanied by Ángela Sánchez, country manager of Vélez Perú (right) and Claudia Acosta, communication director of Cueros Vélez (left).
Portfolio and new format
The breadth of the portfolio has allowed the average ticket of Vélez increases to S/ 500an increase of 100% compared to 2020. “Like everyone, we have raised prices, but that has not been an obstacle to continue selling well”, assures the leader of the company.
Also, by having a more diverse line of products, the format of the stores has changed. “The image of the Jockey store was completely reformed, as well as that of La Rambla, Real Plaza Salaverry and Plaza San Miguel“, bill. In the case of the Larcomar store, It seeks to achieve a space three times larger than the current one.
Online store sales have also grown this year and these represent 30% of the brand’s total turnover.
Regarding the Vélez client, the executive points out that with the diversification of the offer a younger audience is being reached than before. This covers an age range between 20 and 55 years.
Vegan leather?
When asked if the company would join sustainable trends such as the use of vegan leather, Juan Raúl Vélez affirms that it is not in the brand’s plans for now. “If it’s leather, it’s not vegan. And if it’s vegan, then it’s not from an animal. Everyone is trying to sell an idea that doesn’t exist. We have natural fibers, but our raw material is leather”, he affirms.
Source: Gestion
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
