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Spanish brands parade in New York to attract wholesale buyers

Spanish brands parade in New York to attract wholesale buyers

A group of Spanish brands paraded at the opening of the FashionLAB Market fair in New York to seduce wholesale buyers from North America and the Caribbean with the quality and designs of their garments, footwear and accessories.

This event reaches its fourth edition with a larger scale, something that was noted both in the deployment of its first commercial catwalk and in the transfer of the venue to a larger one, in the luxurious neighborhood of Hudson Yards (Manhattan), and the expansion from the appointment to four days.

Platform espadrilles, dresses with flowing silhouettes, printed scarves and fun “made in Spain” socks shared the spotlight in the parade with some of the models, representatives of the stores who wanted to see the product placed on the public they want to reach.

With the support of ICEX (Spanish Institute for Foreign Trade), a total of eighteen brands will be presenting their new collections in the Big Apple until tomorrow, including several that repeat the experience, such as Sita Murt, Camper, Chie Mihara, Sea People or Homers.

The export manager of the Valencian brand Siyu, Carmen García, explained that the event is very “focused on the needs” of the brand and buyer, and that in the face of the massive traffic of fairs such as Coterie, a benchmark in the sector, it stands out for being more “personalized”.

Among the 150 buyers invited to the “loft” full of exhibitors with next season’s fashion there are high-end department stores or multi-brand stores, including some from New York’s Orthodox Jewish community, which showed great interest on the first day, said the organization.

Raquel Navalón, one of the founders of FashionLAB Agency, the company that organizes the event, pointed out the recovery in the fashion sector after the pandemic and assured that “there is hope again”, although now the impact of the rise in prices is noticeable. prices.

This has also meant the return in person of the representatives of the brands, who until recently could not travel due to restrictions, including the owner and CEO of Sita Murt, Montserrat Figueras, who highlighted the importance of the US market. .

“It is complicated, but they value the European. If you have a good product that doesn’t come from China, they buy it. They look at the label and we have an advantage”indicated the businesswoman, whose production is 90% Spanish and has its suppliers in Igualada, “the heart of the point”.

Source: Gestion

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