This Monday, June 13, the Peruvian and Australian teams will have one last chance to reach the Qatar 2022 World Cup. In this playoff, the fans of each country will look for a way to show their unconditional support, some will have the opportunity to see them at the stadium Ahmad bin Ali, also known as Al-Rayyan Stadium, located in the city of Rayán, Qatar; and others, will do their bets from distance.
According to attach —digital business consultant—, as a result of the COVID-19 pandemic, the online betting market grew in searches and web traffic. So far this 2022, Peru had a search increase of 187% compared to 2019, of this figure, 90% is related to the football.
Likewise, in a visibility study of the aforementioned consultancy, it was shown that 97% of Peruvians search for specific bookmakers and only 2% do so by category. However, these general searches have increased by 1.3 billion to date. The highest point was in the development of the Qatar 2022 World Cup Qualifiersthe Champions League Final and the Libertadores Cup.
What are the most searched sports betting houses in Peru?
According to the consultant, there are three sports betting houses that lead their field. Is about Betsson, I Bet You and Total Bet. These have 60% of online searches. The investment in advertising in mass media and in the qualifying matches for the Qatar 2022 World Cup would be directly related.
Regarding the web traffic that comes from Peru, the brands Doradobet, Betsson, and Inkabet They have figures that reach 8 million. For its part, Bet365 and Olympus Bet they are growing brands that achieved more than 573,000 and 477,000 searches. The first was positioned in the top 5 for its web traffic regarding organic searches.
Source: Larepublica
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
