The product went on the market on September 29 and will be sold until November 3. Its price is $ 2.50.
The traditional bread bus that accompanies the purple colada on All Souls Day has a special flavor in the commemoration of this year from the hand of the Favorite Corporation and Nestlé.
Both companies entered into a strategic alliance or co-branding to make and sell a piece of bread filled with delicacy covered in Crunch (regular) and Galak (white) chocolate. And it also comes in a special box that includes colored icing for children to decorate as they like.
Executives from Maxipan, Favorita’s brand of bread, biscuits and other flour preparations, pointed out that “thinking about the positive impact” that the bus would have, 12,000 units were projected, which are sold in the country’s Supermaxi, Megamaxi and Akí .
The product went on the market on September 29 and will be sold until November 3. Its price is $ 2.50. But the brand’s traditional bus filled with blackberry or delicacy jam is also sold at $ 0.99 and $ 1.12, respectively.
“It is the first time that we make this type of bread guaguas, since innovation is one of the key points of the company, every year we try to surprise our customers. For this reason, we have been working on the idea several months in advance so that the product comes out with the quality that characterizes us ”, the company indicated. (I)
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