With a offer of 350 real estate projects, discounted prices and financing with falling rates, the 2022 Key Housing fair was opened, which takes place in Quito, from the April 6 to 10. At the fair, in the Quito Exhibition Center, you can find the most varied real estate offer: houses, apartments, land, real estate projects for investment and vacations, furniture, construction tools, among others.
When going through the stands, it can be confirmed that there is a variety of housing complexes of social interest (VIS) with houses of up to $76,000 and public interest housing (VIP) with houses of up to $96,000. In other cases, bonuses of up to $5,000 are offered as an incentive for buying at the fair, or prices have been lowered. Large projects such as Grand Bay, a new resort in Manta, from the company Millenium de Campana Organization (owned by former Minister Pablo Campana). According to Daniela Tamayo, one of the project advisers, the economic recovery is felt and during the last six weeks they have had record sales.
For Caridad Vela, organizerthree factors make this fair generate a certainty of good results for the construction and housing sector. The first factor is that real estate developers arrive at the fair with a dammed offer, because during the pandemic there was a big contraction; second, buyers also come with dammed demand and with the reflection that it is important to have your own property before paying rent. Finally, the link that unites them is the financial system that arrives with very competitive interest rates. Indeed, most banks have lowered their rates and seek to provide facilities to the client.
On the site, Edwin Guerra, advisor to Banco del Pacífico, for example, explains to his clients that they can access to financing with a rate of 6.99% for a 20-year term. The credit can be granted, according to the capacity of each client, up to $500,000, even for second home. In the case of a client who wanted to buy a house for $100,000, the bank could give him 80% of the value with installments that could be $890 a month, for 20 years.
In the financial area there are also banks such as Pichincha, Produbanco, Guayaquil and Biess, each one offering its own products. For example, The Biess offers a rate of 5.99% for homes up to $90,000.
The rate range increases as the value of the home also rises and, for example, for a house that costs more than $200,000, the interest already reaches 8.19%. Banco Pichincha finances new or used houses for up to 20 years with an annual rate of 8.45%. Equally, Banco Guayaquil offers loans with rates between 8.45% and 9.43%. Produbanco, on the other hand, has a rate of 7.99% for mortgage loans with its product Pro Futuro, Pro Hogar.
In this context, the manager of Biess, Iván Tobar, commented that the contribution of the construction sector is vital in the economic development of the country, due to the effect on job placement. In this sense, he said that for this year the bank it has been proposed to place $752 million. He hoped that together the financial sector, promoters, builders and clients are encouraged to acquire a home and generate a reactivation for the country.
to take into account
Guillermo Jijón, national sales manager of Mutualista Pichincha, which also participates in the fair, advised the attendees to take into account several tips for you to visit be more productive. First, go with a clear idea of what you want and the conditions that can be met: budget, ability to pay, credit options and basic details of the home you are looking for.
It must be defined as a family what is the income that we can give, the maximum amount of the monthly fee and in how many years you want to pay the credit. It is also advisable to know the sector where you want to live.

The The executive also recommended making sure of the seriousness of the construction company or real estate agency. The experience and trajectory must be verified, in the case of companies; in the case of natural persons, it is required that they have up-to-date regulatory documentation, such as a broker’s license.
If there are offers that are “too good to be true”, they should be looked at very carefully and analyzed.
Data
- The Clave Fair takes place at the Quito Exhibition Center.
- Opening hours this weekend are from 10:00 a.m. to 8:00 p.m. (I)
Source: Eluniverso

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