What is Fullcommerce and how to implement it in your company?

After two years of pandemic, the world begins to give way to a new normal, marked by the boom of electronic commerce, where the digital consumer investigates in depth about the product and its benefits through the different channels, such as online stores, marketplacessocial networks, product comparators and even physical stores before closing the purchase process.

Thus, according to a study developed for Google, it is expected that by 2025 e-commerce in Peru will increase by 110%, which would represent 22% of the total growth of sales in the retail sector.

Users are increasingly demanding, so the opportunity for growth of e-commerce They are also more spacious. It is in this context that the term fullcommerce gains relevance, since it becomes the comprehensive commerce solution that takes care of all the services that a brand requires to operate the sales process and position itself in the digital world, keeping all its channels integrated and communicating with each other, and allowing attention and efforts are concentrated in a single focus.

In this sense, Ecomsur shares four tips for companies that already sell or want to sell online to implement this concept and become even more competitive.

1. Choice of e-commerce platform. The use of SaaS platforms (Software as a Service) and PaaS (Platform as a Service) allows to reduce time and resources in tasks related to the implementation and support of softwareinfrastructure and security, achieving that more attention is paid to the strategic part of the business.

Having software in the cloud allows a company to perform various administrative tasks virtually, from any device and thus have more time for other tasks. In addition, the costs will be lower, since it is not necessary to invest in infrastructure.

2. Focus on the final consumer. The operational continuity and the metrics that can be obtained as a result of having a unique and cross-channel vision of the client, provides the facility to know more about the final consumer and focus on their main requirements, such as, for example, generating greater added value. to the products or services, compliance with dispatch and shipment dates, follow-up on the delivery of the product or service purchased, to ensure a better shopping experience, as well as keep it loyal.

3. Speed ​​in deliveries. logistics and Customer Experience (CX) allow to meet the needs of the client with speed and excellence since the product is acquired via on-line until it is delivered into your hands. In this way, the company achieves an optimal experience for its consumers, increasing their loyalty, as well as the recommendation of their products or services to other potential potential customers.

4. Digital positioning. Through marketing strategies oriented to the type of business, taking into account the personalization and objectives of this; actions are generated that help increase the positioning of brands within the digital market, improving sales and making the channel profitable, as well as the development of creative content on social networks with publications through actions and likes, use of chatbots, lives to generate stories, creating a community for people to identify with the brand, among others.

“Fullcommerce is a very efficient way in which companies can take advantage of all existing channels and cover all the required areas of a business. e-commercewhich range from customer service to the exposure of a brand through social networks”, says Mario Miranda, CEO of Ecomsur.

Added opportunity for growth of electronic commerce in Peru is still very large and companies must take advantage of this trend to continue registering an increase in their sales; supported by technologies, and professionals who can guide them to achieve success in their businesses.