The International Women’s Daycommemorated every March 8, is an important date to highlight the empowerment, skill and courage of thousands of women, who, despite maintaining a permanent struggle against inequality gaps, have managed to position themselves optimally in various productive sectors.
Today, betting on female entrepreneurship becomes significant for the development of the country, since in this way not only the women behind it are helped, but also their families, to their community and that the female labor movement continues to be reinforced. Gisella Santillán, Head of Customer Satisfaction at Peru Factura, highlights five particular characteristics of Peruvian entrepreneurs:
They are committed to innovation and creativity: The entrepreneurs seek to differentiate their businesses through attractive offers and services, with the intention of strengthening the preference and recognition of their brand.
It has a high bargaining power: knows how to treat and attract its customers and suppliers. They demonstrate their abilities to do business and expand their network of contacts.
He is constantly learning: For the most part, the entrepreneurs seek training and enhance their service. Many of them take advantage of the diversity of online courses to train.
It is resilient: despite the complications, the entrepreneurs do not invest much time in recovering and moving forward towards their ideals. They analyze their mistakes and refine their work structures.
She is organized and hardworking. order and effort are key to the success of their businesses. Entrepreneurs are constant and committed when setting expectations for growth and value.
Given the important role that women have been playing in the country’s business development, it is recognized that one of the main business dynamics that enhance their projects is directly linked to business digitization.
Through various digital tools, such as electronic invoicing, digital signatures and virtual receipts, women’s businesses increase their profitabilityimprove the quality of their services and better optimize their time and money.
Source: Larepublica
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