Daewooone of the largest companies in South Korea, confirmed the arrival of greater investments in electronics to the Latin American region, with our country as the main commercial hub.
From Bolivia, where it announced the launch of its new white and brown line devices for Peruvian territory and the high plateau country, Daewoo specified that it hopes to achieve its goal of becoming one of the top three brands with the highest growth in sales for each country in technology. for home.
The company established an aggressive expansion plan in South America and the Caribbean for the next two years, which began in its regional hub Peru, where it obtained successful results thanks to its alliance with Tottus hypermarkets; what it intends to achieve in Bolivia, relying on the distributor format.
Christian Aliaga, regional CEO of Daewoo, stated that Latin America represents one of the latitudes with the greatest possibilities for the brand and countries such as Peru, Chile and Bolivia are destinations where the Korean brand has had a good performance since its landing in the region.
“In Bolivia and Peru there is a demand for technological appliances for home and life that are efficient in energy savings, innovative and accessible, which our brand offers, because we have a varied portfolio of appliances with these characteristics. In addition to the fact that the prospecting we carried out has allowed us to detect a positive assessment of Daewoo by consumers in both countries and, in general, at the regional level”, he mentioned.
Daewoo expands across the continent
By 2022, in addition to Bolivia, Daewoo is taking the first steps towards Mexico, Panama, Paraguay and Colombia. An aggressive commercial strategy, aligned with the launch of eco-friendly, innovative and affordable appliances, supported by the strength of the brand, has accelerated this regional take-off. Among these main innovations, its line of Smart TVs or products such as the first washing machine with a built-in braille system in the region stand out.
The brand has introduced in Peru and now in Bolivia other white goods such as refrigerators, washing machines and microwave ovens with renewed aesthetics and digital panels. In addition, they have small appliances, such as blenders, irons, juice extractors; next to built-in kitchens and extractor hoods. On the other hand, Daewoo’s offer would be completed in the middle of the year with the first brown line and computer devices.
The official announcement of its new line and the relaunch of Daewoo in Bolivia took place within the framework of the I Bolivia-Peru Binational Meeting on Cooperation and Investment in Technology, Culture and Environmental Sustainability, an event that sought to promote operations in the region with alliances between the two. Andean countries.
Source: Larepublica
Kingston is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
