In Valentine’s Day the highest consumption peaks occur in the first months of the year, according to marketing studies.
“It is important that entrepreneurs want to leverage themselves to improve their sales with these types of campaigns. It is essential to have solid marketing strategies in order not to miss this opportunity and to face the competition that is getting tougher,” said Renzo León-Velarde, general manager of perufactura.pe.
In addition, the specialist highlighted Five Important Strategies for Brands to Boost Sales on the Day of love and friendship with little investment, highlighting the creativity of entrepreneurs.
1.- Promote products with the theme: It is important to be up to date and promote the product offered from the point of sale (social networks, website or advertising).
2.- Generate a special edition product to date: Despite having thematic products, there is nothing better than innovating, which is why it is recommended to make a special edition for Valentine’s Day so that people who have consumed the brand before want this new edition and new consumers feel that they are limited edition products by date.
3.- Generate eye-catching messages: Using messages appealing to the resource of a sense of urgency is a very good strategy to help remind the customer of the date and how the public to whom the product is directed can feel special when receiving a gift.
4.- Strengthens the relationship of the brand with the public: Try to interact through the media (social networks, website, database of former or recurring buyers) with the public and show your product so that they take it into account.
5.- Do not focus solely on an audience: Couples are not everything, so focusing solely on them is a big mistake. Expanding to audiences that are somewhat forgotten such as singles, friends or promoting the theme of self-love is a way to diversify the product we offer.
Source: Larepublica
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